Zero-Based Budgeting
Definition of Zero-Based Budgeting Zero-based budgeting (ZBB) is a digital marketing approach that involves creating
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Definition of Zero-Based Budgeting Zero-based budgeting (ZBB) is a digital marketing approach that involves creating
Definition of Zero Moment of Truth (ZMOT) The Zero Moment of Truth (ZMOT) is a
Definition of Yummy Virality (Shareable Content) Yummy Virality, or Shareable Content, refers to digital marketing
Definition of Yawn Buster (Attention-Grabbing) Yawn Buster, or Attention-Grabbing, refers to marketing strategies and tactics
Definition of Yield Measurement Yield Measurement refers to the process of assessing the performance and
Definition of Yonder Reach (Local Audience) Yonder Reach in digital marketing refers to the process
Definition of Yarn Strategy (Content Plan) The term “Yarn Strategy” in digital marketing refers to
Definition of Young Buyer The term “Young Buyer” in digital marketing refers to a consumer
Definition of Yield Curve Forecasting Yield Curve Forecasting in digital marketing is a predictive analysis
Definition of Yummy Engagement (Active Participation) Yummy Engagement, also known as Active Participation, is a
Definition of Yap Strategy (Engagement Approach) Yap Strategy, also known as the “Engagement Approach,” is
Definition of Yonder Optimization (Local Strategy) Yonder Optimization, also known as local SEO or local
Definition of Visitor Tracking Visitor tracking is a digital marketing practice that involves monitoring and
Definition of Video Consumption Video consumption refers to the act of watching or engaging with
Definition of Viral Loop Marketing Strategy Viral Loop Marketing Strategy refers to a tactic used
Definition of Value Creation Value creation in digital marketing refers to the process of generating
Definition of Virtual Showroom A virtual showroom is an immersive, digital environment that showcases products
Definition of Viral Coefficient Formula The Viral Coefficient Formula is a metric used in digital
Definition of Viral Replication Viral replication refers to the rapid sharing and spreading of digital
Definition of Video Monetization Video monetization refers to the process of generating revenue from digital
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