Archives: Terms

Definition of Zero-Based Marketing Zero-based marketing is a strategic approach where a company’s marketing budget

Definition of Zirconium Plan (High-Value Strategy) The term “Zirconium Plan” or “High-Value Strategy” in digital

Definition of Zesty Creativity (Energetic Ideas) Zesty Creativity refers to the use of fresh, energetic,

Definition of Zero-Click Search (Direct Answers) Zero-Click Search, also known as Direct Answers, refers to

Definition of Zettabyte Age (Data-Driven Era) The Zettabyte Age, also referred to as the Data-Driven

Definition of Zany Ads (Quirky Promotions) Zany Ads, also referred to as Quirky Promotions, are

Definition of Zenith (Peak Performance) Zenith, or Peak Performance, in digital marketing refers to the

Definition of Zeroing In (Precise Focus) Zeroing In (Precise Focus) is a digital marketing term

Definition of Zip Code Targeting Zip Code Targeting is a digital marketing strategy that focuses

Definition of Zombie Campaign (Inactive Outreach) A Zombie Campaign, also known as Inactive Outreach, refers

Definition of Zero Friction (Seamless Experience) Zero friction, also known as seamless experience, refers to

Definition of Zeppelin Marketing (Ambitious Strategies) Zeppelin Marketing, also known as Ambitious Strategies, refers to

Definition of Zoom In (Detailed Analysis) Zoom In, in the context of digital marketing, refers

Definition of Zettabyte Data (Huge Amounts) Zettabyte data refers to an immense volume of digital

Definition of Zero-Coupon Bond (Discounted Pricing) Zero-Coupon Bond, also known as discounted pricing, refers to

Definition of Zara Effect (Fast Fashion Strategy) The Zara Effect or Fast Fashion Strategy refers

Definition of Zero Waste Packaging Zero waste packaging refers to the use of sustainable and

Definition of Zealot Customer (Loyal Advocate) A Zealot Customer, also known as a Loyal Advocate,

Definition of Zigzag Pattern (Consumer Behavior) The Zigzag Pattern in consumer behavior refers to the

Definition of Zen Marketing Zen Marketing is a holistic approach to digital marketing, focusing on