Unique Selling Proposition (USP)
Definition of Unique Selling Proposition (USP) The Unique Selling Proposition (USP) is a marketing concept
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Definition of Unique Selling Proposition (USP) The Unique Selling Proposition (USP) is a marketing concept
Definition of User-generated Content User-generated content (UGC) refers to any content created by consumers or
Definition of Subscription Model The Subscription Model is a digital marketing term that refers to
Definition of Survey Research Survey Research is a digital marketing technique used to gather information
Definition of SWOT Analysis SWOT Analysis is a strategic planning technique in digital marketing, which
Definition of Sponsorship Sponsorship in digital marketing refers to a partnership between a brand or
Definition of Strategic Planning Strategic planning in digital marketing refers to the process of defining
Definition of Sales Funnel A sales funnel is a visual representation of the buyer’s journey
Definition of Storytelling Storytelling in digital marketing refers to the use of compelling narratives to
Definition of Segmentation Segmentation in digital marketing refers to the process of dividing a broad
Definition of Search Engine Optimization (SEO) Search Engine Optimization (SEO) is the practice of enhancing
Definition of Social Media Marketing Social Media Marketing (SMM) refers to the process of utilizing
Definition of Two-Way Communication Two-way communication is a digital marketing term which refers to the
Definition of Tactical Marketing Tactical marketing refers to the short-term actions and strategies that a
Definition of Trade Show A trade show, also known as an exhibition or expo, is
Definition of Traffic Generation Traffic generation in digital marketing refers to the process of attracting
Definition of Tracking Tracking in digital marketing refers to the process of monitoring and analyzing
Definition of Targeting Strategy Targeting strategy in digital marketing refers to the process of identifying
Definition of Thought Leadership Thought leadership is a digital marketing concept where an individual or
Definition of Trend Analysis Trend analysis, in digital marketing, refers to the process of examining
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