Top-of-Mind Awareness
Definition of Top-of-Mind Awareness Top-of-Mind Awareness (TOMA) refers to a brand or product being the
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Definition of Top-of-Mind Awareness Top-of-Mind Awareness (TOMA) refers to a brand or product being the
Definition of Test Marketing Test marketing is a phase within the product or marketing campaign
Definition of Retention Rate Retention rate, in digital marketing, refers to the percentage of customers
Definition of Retail Marketing Retail marketing refers to the strategies and tactics employed by businesses
Definition of Rebranding Rebranding is the process of changing and evolving a company’s identity, which
Definition of Relationship Management Relationship Management in digital marketing refers to the process of building,
Definition of Reach Metrics Reach metrics, in digital marketing, refer to the measurement of potential
Definition of Return Policy A return policy in digital marketing refers to the set of
Definition of Remarketing Remarketing, also known as retargeting, is a digital marketing strategy that involves
Definition of Relationship Building Relationship building in digital marketing refers to the process of cultivating
Definition of Reachability Reachability in digital marketing refers to the ability to access and engage
Definition of Resource Allocation Resource allocation in digital marketing refers to the strategic distribution of
Definition of User Interface (UI) User Interface (UI) refers to the design and layout of
Definition of User Retention User retention refers to the ability of a digital marketing campaign
Definition of User Behavior Analysis User Behavior Analysis refers to the process of studying, tracking,
Definition of User Engagement User engagement refers to the level of interaction and involvement that
Definition of User Journey The User Journey is a term in digital marketing that refers
Definition of User Persona A User Persona is a fictional representation of a company’s ideal
Definition of User Experience Design (UXD) User Experience Design (UXD) refers to the process of
Definition of Upsell Upsell is a sales technique used in digital marketing to persuade a
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