Archives: Terms

User Acquisition

Definition of User Acquisition User Acquisition refers to the process of gaining new users for

User-Centered Design

Definition of User-Centered Design User-Centered Design (UCD) is a design methodology that prioritizes the needs,

Sales Promotion

Definition of Sales Promotion Sales promotion refers to a variety of short-term marketing techniques aimed

Social Listening

Definition of Social Listening Social Listening refers to the process of monitoring and analyzing online

Sampling

Definition of Sampling Sampling in digital marketing refers to the process of selecting a representative

Slogan

Definition of Slogan A slogan is a short and striking phrase used by a brand,

Sympathy Marketing

Definition of Sympathy Marketing Sympathy marketing is a strategy where brands align themselves with a

Social Proof

Definition of Social Proof Social proof is a psychological phenomenon wherein people conform to the

Sales Conversion

Definition of Sales Conversion Sales conversion is a crucial metric in digital marketing that measures

Synergy

Definition of Synergy In digital marketing, the term “synergy” refers to the combined effect of

Trial Period

Definition of Trial Period A trial period in digital marketing refers to a limited time

Trendsetter

Definition of Trendsetter A trendsetter in digital marketing refers to an individual or entity that

Trust Signals

Definition of Trust Signals Trust signals refer to the elements or indicators on a website

Telemarketing

Definition of Telemarketing Telemarketing is a marketing strategy that involves reaching out to potential customers

Targeted Advertising

Definition of Targeted Advertising Targeted advertising refers to marketing strategies that focus on reaching a

User Experience (UX)

Definition of User Experience (UX) User Experience (UX) refers to the overall experience a user

Touchpoints

Definition of Touchpoints Touchpoints refer to the various moments and channels in which brands interact

Tagline

Definition of Tagline A tagline is a short, memorable phrase used in marketing and advertising