Archives: Terms

Trendspotting

Definition of Trendspotting Trendspotting refers to the process of identifying and analyzing emerging trends, patterns,

Tailored Content

Definition of Tailored Content Tailored content refers to the practice of creating and customizing marketing

ROI Analysis

Definition of ROI Analysis ROI Analysis, or Return on Investment Analysis, is a key performance

Retention Strategies

Definition of Retention Strategies Retention strategies refer to the methods and tactics used by businesses

Recognition Marketing

Definition of Recognition Marketing Recognition marketing is a digital marketing strategy that focuses on acknowledging,

Retail Strategy

Definition of Retail Strategy Retail strategy refers to a well-planned approach businesses use to sell

Referral Program

Definition of Referral Program A referral program is a marketing strategy used by businesses to

Reputation Repair

Definition of Reputation Repair Reputation Repair is the process of improving or restoring a company’s

Revenue Growth

Definition of Revenue Growth Revenue growth refers to the increase in a company’s sales or

Responsive Advertising

Definition of Responsive Advertising Responsive advertising refers to the creation and optimization of digital advertisements

Response Rate

Definition of Response Rate The term “Response Rate” in digital marketing refers to the percentage

Risk Assessment

Definition of Risk Assessment Risk assessment in digital marketing refers to the systematic process of

User Intent

Definition of User Intent User Intent, also known as Search Intent or Keyword Intent, refers

User-Centric Marketing

Definition of User-Centric Marketing User-centric marketing is a digital marketing approach that focuses on understanding

User Metrics

Definition of User Metrics User metrics refer to specific measurements and data used to analyze

Upselling Strategy

Definition of Upselling Strategy Upselling strategy refers to a marketing approach that encourages customers to

Unified Communications

Definition of Unified Communications Unified Communications (UC) is a term used to describe the integration

Unaided Recall

Definition of Unaided Recall Unaided recall is a metric used in digital marketing to measure

User Segmentation

Definition of User Segmentation User segmentation, a digital marketing term, refers to the process of

User-Friendly

Definition of User-Friendly User-friendly refers to a website, interface, or digital product that is easy