Archives: Terms

User-Generated Reviews

Definition of User-Generated Reviews User-generated reviews refer to feedback, opinions, or ratings given by a

Unboxing Experience

Definition of Unboxing Experience The term “Unboxing Experience” refers specifically to the process a customer

Sales Enablement

Definition of Sales Enablement Sales enablement refers to the process of providing a sales team

Search Ranking

Definition of Search Ranking Search ranking refers to the position of a website or webpage

Sales Forecast

Definition of Sales Forecast A sales forecast is an estimation of future sales revenue based

Service Blueprint

Definition of Service Blueprint Service Blueprint is a visual representation of the entire process behind

Social Engagement

Definition of Social Engagement Social Engagement refers to the interactions, connections, and conversations that take

Surrogate Marketing

Definition of Surrogate Marketing Surrogate marketing refers to an advertising strategy where brands promote their

Situational Analysis

Definition of Situational Analysis Situational analysis refers to the process of evaluating a company’s current

Sales Pipeline

Definition of Sales Pipeline A sales pipeline is a visual representation of the sales process,

Search Intent

Definition of Search Intent Search intent, also known as keyword intent or user intent, refers

Trade Promotion

Definition of Trade Promotion Trade promotion refers to marketing strategies and activities implemented by manufacturers

Trend Analysis Tools

Definition of Trend Analysis Tools Trend analysis tools are digital marketing instruments that help businesses

Test and Learn

Definition of Test and Learn Test and Learn is a digital marketing strategy that involves

Trust Marketing

Definition of Trust Marketing Trust marketing is a strategy in digital marketing that focuses on

Teaser Campaign

Definition of Teaser Campaign A teaser campaign is a marketing strategy that involves generating curiosity

Tracking Pixels

Definition of Tracking Pixels Tracking pixels, also known as web beacons, are small, transparent images

Twitter Marketing

Definition of Twitter Marketing Twitter Marketing refers to the strategic use of the social media

Target Market

Definition of Target Market The term “Target Market” in digital marketing refers to a specific