Archives: Terms

Transparency

Definition of Transparency In digital marketing, transparency refers to the practice of openly sharing relevant

Referral Bonus

Definition of Referral Bonus A referral bonus is an incentive offered by companies to existing

Retention Marketing

Definition of Retention Marketing Retention Marketing is a strategic approach aimed at maintaining and nurturing

Recurring Revenue

Definition of Recurring Revenue Recurring revenue refers to the consistent income generated from a customer

Relationship Selling

Definition of Relationship Selling Relationship selling is a marketing strategy that focuses on building and

Reciprocity Principle

Definition of Reciprocity Principle The Reciprocity Principle in digital marketing refers to the psychological tendency

Relationship Enhancement

Definition of Relationship Enhancement Relationship Enhancement in digital marketing refers to the strategies and tactics

Revenue Stream

Definition of Revenue Stream Revenue stream refers to the various sources of income generated by

Reach Expansion

Definition of Reach Expansion Reach expansion, in digital marketing, refers to increasing the number of

Relationship Metrics

Definition of Relationship Metrics Relationship Metrics, in digital marketing, refers to a group of key

Relevance

Definition of Relevance Relevance in digital marketing refers to the degree of importance and appropriateness

Unaided Awareness

Definition of Unaided Awareness Unaided awareness, in digital marketing, refers to a situation where a

User-Driven Content

Definition of User-Driven Content User-driven content, also known as user-generated content, refers to any form

User Preference

Definition of User Preference User preference, in digital marketing, refers to an individual’s likes, dislikes,

User-Focused Approach

Definition of User-Focused Approach The user-focused approach in digital marketing refers to creating and strategizing

Uniqueness

Definition of Uniqueness Uniqueness in digital marketing refers to the distinctiveness and originality of a

User Flow

Definition of User Flow User Flow, in digital marketing, refers to the path a user

Urgency Marketing

Definition of Urgency Marketing Urgency marketing is a digital marketing strategy that creates a sense

Unstructured Data

Definition of Unstructured Data Unstructured data refers to information that does not have a specific