Archives: Terms

Unsubscribe Rate

Definition of Unsubscribe Rate Unsubscribe Rate is a digital marketing metric that measures the percentage

Unconventional Marketing

Definition of Unconventional Marketing Unconventional marketing, also known as guerrilla marketing, is a creative and

Subscription Box

Definition of Subscription Box A subscription box is a recurring, physical delivery of niche-oriented products,

Spin Selling

Definition of Spin Selling Spin Selling is a sales methodology and technique developed by Neil

Story Arc

Definition of Story Arc A story arc is a narrative structure that shapes the progression

Sales Target

Definition of Sales Target A sales target is a predetermined goal or objective that an

Search Volume

Definition of Search Volume Search volume, in the context of digital marketing, refers to the

Strategic Implementation

Definition of Strategic Implementation Strategic implementation in digital marketing refers to executing and managing a

Social Advertising

Definition of Social Advertising Social advertising refers to the strategy of employing paid promotional tactics

Storybranding

Definition of Storybranding Storybranding is a digital marketing approach that focuses on crafting a brand’s

Sales Velocity

Definition of Sales Velocity Sales velocity is a digital marketing metric that measures the rate

Seasonal Marketing

Definition of Seasonal Marketing Seasonal marketing is a marketing strategy that capitalizes on specific times

Tag Management

Definition of Tag Management Tag management is a system that enables marketers and web developers

Trade Publication

Definition of Trade Publication A trade publication, also known as a trade journal or trade

Twitter Engagement

Definition of Twitter Engagement Twitter Engagement refers to the various interactions a user has with

Targeted Messaging

Definition of Targeted Messaging Targeted messaging is a digital marketing strategy that involves creating and

Target Persona

Definition of Target Persona A Target Persona, in digital marketing, is a detailed representation of

Test Group

Definition of Test Group A test group, in digital marketing, refers to a selected set

Tactical Campaign

Definition of Tactical Campaign A Tactical Campaign in digital marketing refers to a short-term, targeted