Archives: Terms

User-Centric Design

Definition of User-Centric Design User-Centric Design (UCD) is a digital marketing approach that prioritizes the

User Interaction

Definition of User Interaction User interaction refers to the engagement and actions taken by a

Sales Quota

Definition of Sales Quota A sales quota is a predetermined sales target or goal assigned

Sampling Method

Definition of Sampling Method The sampling method in digital marketing refers to a technique used

Strategic Objectives

Definition of Strategic Objectives Strategic objectives in digital marketing refer to the specific, measurable goals

Social Influence

Definition of Social Influence Social Influence refers to the impact or sway that an individual

Sunk Cost Fallacy

Definition of Sunk Cost Fallacy The sunk cost fallacy refers to the misconception that people

Story Elements

Definition of Story Elements Story Elements, in digital marketing, refer to the key components that

Scarcity Marketing

Definition of Scarcity Marketing Scarcity marketing is a digital marketing strategy that harnesses consumers’ fear

Sales Incentive

Definition of Sales Incentive Sales incentive refers to a motivational strategy implemented by businesses to

Search Algorithm

Definition of Search Algorithm A search algorithm is a set of rules or formulas used

Social Currency

Definition of Social Currency Social currency, in digital marketing, refers to the value and influence

Targeted Offers

Definition of Targeted Offers Targeted Offers refer to marketing promotions or incentives specifically designed for

Trustworthiness

Definition of Trustworthiness Trustworthiness in digital marketing refers to the level of credibility, honesty, and

Targeted Emails

Definition of Targeted Emails Targeted emails are a digital marketing strategy that involves sending personalized

Tailored Marketing

Definition of Tailored Marketing Tailored marketing is a strategic approach in digital marketing that involves

Trigger Marketing

Definition of Trigger Marketing Trigger marketing is a strategy used in digital marketing that involves

Tactical Execution

Definition of Tactical Execution Tactical Execution in digital marketing refers to the concrete steps and

Tracking Code

Definition of Tracking Code A tracking code is a unique identifier, typically a snippet of

Testimonials and Reviews

Definition of Testimonials and Reviews Testimonials and reviews refer to the feedback provided by customers