Archives: Terms

Thought Leader

Definition of Thought Leader A Thought Leader is an individual or organization recognized as an

Trade Exhibition

Definition of Trade Exhibition Trade exhibition, also known as a trade show or expo, is

Referral Incentive

Definition of Referral Incentive Referral Incentive refers to a marketing strategy in which a company

Relationship Strategy

Definition of Relationship Strategy A relationship strategy in digital marketing refers to a well-planned approach

Reputation Building

Definition of Reputation Building Reputation building is the process of establishing, maintaining, and improving the

Revenue Sharing

Definition of Revenue Sharing Revenue sharing is a digital marketing term that refers to a

Retail Branding

Definition of Retail Branding Retail branding refers to the process of creating a unique identity

Response Time

Definition of Response Time Response time in digital marketing refers to the amount of time

Research Methodology

Definition of Research Methodology Research methodology in digital marketing refers to the systematic process of

Retention Tactics

Definition of Retention Tactics Retention tactics are strategies employed by digital marketers to maintain or

Unboxing Video

Definition of Unboxing Video An unboxing video is a type of video content where a

User-Centric Approach

Definition of User-Centric Approach The user-centric approach in digital marketing refers to designing and implementing

Unique Content

Definition of Unique Content Unique content refers to original and distinctive material created for digital

User Experience Mapping

Definition of User Experience Mapping User Experience (UX) Mapping refers to the process of creating

User-Centric Personalization

Definition of User-Centric Personalization User-centric personalization in digital marketing refers to the practice of tailoring

User-Generated Videos

Definition of User-Generated Videos User-Generated Videos (UGVs) refer to multimedia content created and shared by

Unconventional Channels

Definition of Unconventional Channels Unconventional channels refer to non-traditional or unique methods of digital marketing