Archives: Terms

Subliminal Advertising

Definition of Subliminal Advertising Subliminal advertising is a marketing technique that uses subtle, hidden messages

User Behavior

Definition of User Behavior User behavior refers to the way users interact with digital platforms,

Storytelling Framework

Definition of Storytelling Framework The storytelling framework is a strategic approach in digital marketing that

Unstructured Content

Definition of Unstructured Content Unstructured content refers to any digital information that does not follow

Sales Process

Definition of Sales Process The sales process, in the context of digital marketing, refers to

Unbranded Marketing

Definition of Unbranded Marketing Unbranded marketing is a strategy where a company promotes its products

Search Term Analysis

Definition of Search Term Analysis Search Term Analysis refers to the process of identifying, examining,

Surplus Value

Definition of Surplus Value Surplus value in digital marketing refers to the additional value created

Story Structure

Definition of Story Structure Story structure in digital marketing refers to the framework or outline

Sales Negotiation

Definition of Sales Negotiation Sales negotiation refers to the process of discussing and reaching an

Search Engine Ranking

Definition of Search Engine Ranking Search engine ranking refers to the position or placement of

Social Media Influencer

Definition of Social Media Influencer A Social Media Influencer is an individual who has established

Trade Marketing

Definition of Trade Marketing Trade marketing refers to the strategies and tactics employed by manufacturers

Theme Development

Definition of Theme Development Theme development in digital marketing refers to the process of creating

Twitter Advertising

Definition of Twitter Advertising Twitter Advertising refers to the promotional efforts made by businesses or

Testing and Optimization

Definition of Testing and Optimization Testing and Optimization in digital marketing refers to the process

Targeted Traffic

Definition of Targeted Traffic Targeted traffic refers to the specific group of online users who

Trial Run

Definition of Trial Run A trial run in digital marketing refers to the process of

Teaser Content

Definition of Teaser Content Teaser content refers to short and enticing promotional materials designed to

Trend Forecasting

Definition of Trend Forecasting Trend forecasting in digital marketing refers to the process of analyzing