Archives: Terms

Triggered Emails

Definition of Triggered Emails Triggered emails are automated messages sent to subscribers or customers based

Targeted Campaign

Definition of Targeted Campaign A targeted campaign in digital marketing refers to a strategically designed

Relationship Value

Definition of Relationship Value Relationship Value in digital marketing refers to the overall worth or

Revenue Projection

Definition of Revenue Projection Revenue projection is the estimated amount of revenue a business expects

Referral Link

Definition of Referral Link A referral link is a unique URL that individuals share with

Relationship Focus

Definition of Relationship Focus Relationship Focus in digital marketing refers to a strategic approach aimed

Reputation Score

Definition of Reputation Score Reputation Score, in digital marketing, refers to the measurement of a

Remarketing Strategy

Definition of Remarketing Strategy Remarketing strategy refers to the approach of targeting and re-engaging potential

Retail Merchandising

Definition of Retail Merchandising Retail merchandising is the strategic arrangement and promotion of products in

Response Mechanism

Definition of Response Mechanism A response mechanism is a technique used in digital marketing to

Risk Management

Definition of Risk Management Risk management in digital marketing refers to the process of identifying,

Revenue Performance

Definition of Revenue Performance Revenue Performance is a marketing metric used to evaluate the efficiency

Unconventional Strategy

Definition of Unconventional Strategy Unconventional Strategy in digital marketing refers to the use of creative,

User-Centric Messaging

Definition of User-Centric Messaging User-centric messaging is a digital marketing approach that focuses on crafting

Upsell Opportunity

Definition of Upsell Opportunity Upsell opportunity refers to a marketing strategy that encourages customers to

User Engagement Rate

Definition of User Engagement Rate User Engagement Rate is a digital marketing metric used to

User Retention Rate

Definition of User Retention Rate User Retention Rate refers to the percentage of customers or

Unaided Recall

Definition of Unaided Recall Unaided recall refers to a consumer’s ability to recall or recognize

Social Sharing

Definition of Social Sharing Social sharing is the act of users spreading digital content, such

User-Generated Reviews

Definition of User-Generated Reviews User-Generated Reviews refer to feedback, comments, and ratings provided by consumers