Archives: Terms

Unconventional Channels

Definition of Unconventional Channels Unconventional channels in digital marketing refer to non-traditional methods or platforms

Search Visibility

Definition of Search Visibility Search visibility refers to the prominence or how easily discoverable a

Subscription Marketing

Definition of Subscription Marketing Subscription marketing is a strategy that focuses on acquiring customers through

Unaided Brand Awareness

Definition of Unaided Brand Awareness Unaided Brand Awareness refers to the level of familiarity consumers

Social Media Engagement

Definition of Social Media Engagement Social media engagement refers to the interactions and connections an

Storytelling Impact

Definition of Storytelling Impact Storytelling Impact, in digital marketing, refers to the influence and effectiveness

Sales Conversion Rate

Definition of Sales Conversion Rate Sales Conversion Rate is a key performance indicator in digital

Segmentation Variables

Definition of Segmentation Variables Segmentation variables are the specific characteristics or factors used to categorize

Social Media Management

Definition of Social Media Management Social Media Management is the process of creating, scheduling, analyzing,

Storytelling Persona

Definition of Storytelling Persona A storytelling persona refers to the voice or character used by

Targeted Messaging

Definition of Targeted Messaging Targeted messaging in digital marketing refers to the strategic practice of

Trial Size

Definition of Trial Size Trial size refers to a limited or smaller version of a

Trade Show Booth

Definition of Trade Show Booth A trade show booth is a designated space or stand

Time on Page

Definition of Time on Page Time on Page is a digital marketing metric that measures

Teaser Strategy

Definition of Teaser Strategy Teaser strategy is a digital marketing technique which involves the use

Trendsetter Marketing

Definition of Trendsetter Marketing Trendsetter Marketing is a digital marketing strategy that focuses on identifying,

Target Persona Development

Definition of Target Persona Development Target Persona Development is a digital marketing strategy that involves

Test Plan

Definition of Test Plan A test plan in digital marketing is a strategic document outlining