Archives: Terms

Targeted Promotions

Definition of Targeted Promotions Targeted promotions in digital marketing refer to the strategic approach of

Test and Iterate

Definition of Test and Iterate Test and Iterate is a digital marketing strategy that involves

Risk-reward Ratio

Definition of Risk-reward Ratio The risk-reward ratio is a concept used in digital marketing to

Revenue Growth Rate

Definition of Revenue Growth Rate Revenue Growth Rate is a key performance metric in digital

Relationship Equity

Definition of Relationship Equity Relationship Equity is a digital marketing term that refers to the

Relationship Mapping

Definition of Relationship Mapping Relationship Mapping in digital marketing refers to the process of identifying,

Retail Sales

Definition of Retail Sales Retail sales refers to the sale of goods and services to

Repositioning

Definition of Repositioning Repositioning in digital marketing refers to the strategic process of altering the

Revenue Optimization

Definition of Revenue Optimization Revenue Optimization, in the context of digital marketing, refers to the

Upsell Path

Definition of Upsell Path The term “Upsell Path” in digital marketing refers to a strategic

User-Centric Engagement

Definition of User-Centric Engagement User-Centric Engagement is a digital marketing approach that focuses on designing

Unstructured Interview

Definition of Unstructured Interview An unstructured interview, in the context of digital marketing, refers to

User Interaction Analysis

Definition of User Interaction Analysis User Interaction Analysis is the process of examining and evaluating

Upsell Conversion

Definition of Upsell Conversion Upsell conversion refers to the process of persuading customers to purchase

User-Centric Branding

Definition of User-Centric Branding User-Centric Branding is a digital marketing approach that prioritizes the needs,

Sales Channel

Definition of Sales Channel A sales channel, in the context of digital marketing, refers to