Archives: Terms

Unaided Recognition

Definition of Unaided Recognition Unaided recognition, in digital marketing, refers to the spontaneous recall of

User-Generated Challenges

Definition of User-Generated Challenges User-Generated Challenges refer to social media contests or activities that encourage

Subscription Economy

Definition of Subscription Economy The Subscription Economy is a business model where companies offer their

Storytelling Voice

Definition of Storytelling Voice Storytelling voice in digital marketing refers to the unique style, tone,

Social Media Listening

Definition of Social Media Listening Social media listening, also known as social listening, is the

Search Advertising

Definition of Search Advertising Search advertising is a type of online advertising where ads are

Sales Lead

Definition of Sales Lead A sales lead is a potential customer or prospect who has

Storytelling Platform

Definition of Storytelling Platform A storytelling platform in digital marketing refers to an online medium

Sales Presentation

Definition of Sales Presentation A sales presentation is a persuasive method used by businesses to

Sampling Error

Definition of Sampling Error Sampling error refers to the discrepancy or difference between the actual

Social Media Advertising

Definition of Social Media Advertising Social media advertising refers to the creation and deployment of

Storytelling Elements

Definition of Storytelling Elements Storytelling elements refer to the narrative components used in digital marketing

Targeted Outreach

Definition of Targeted Outreach Targeted outreach is a digital marketing strategy that involves identifying and

Trial Offer

Definition of Trial Offer A trial offer is a digital marketing strategy where a product

Target Market Research

Definition of Target Market Research Target Market Research refers to the process of gathering and

Telemarketing Campaign

Definition of Telemarketing Campaign A telemarketing campaign is a marketing strategy that involves reaching out

Transactional Marketing

Definition of Transactional Marketing Transactional marketing is a business strategy that focuses on single, point-in-time

Tailored Campaign

Definition of Tailored Campaign A tailored campaign, in digital marketing, refers to the strategy of

Trend Identification

Definition of Trend Identification Trend identification in digital marketing refers to the process of recognizing

Twitter Engagement Rate

Definition of Twitter Engagement Rate Twitter Engagement Rate refers to the percentage of interactions a