Archives: Terms

Timing Optimization

Definition of Timing Optimization Timing optimization in digital marketing refers to strategically scheduling content, advertisements,

Test Results

Definition of Test Results Test results in digital marketing refer to the data and insights

Revenue Model Innovation

Definition of Revenue Model Innovation Revenue Model Innovation refers to the process of strategically updating

Remarketing Efforts

Definition of Remarketing Efforts Remarketing efforts refer to the strategies used by digital marketers to

Recurring Revenue Model

Definition of Recurring Revenue Model The Recurring Revenue Model is a digital marketing strategy in

Relationship Cultivation

Definition of Relationship Cultivation Relationship cultivation in digital marketing refers to the process of building,

Return Customer

Definition of Return Customer A return customer, in digital marketing, refers to a client or

Retail Promotions

Definition of Retail Promotions Retail promotions refer to various marketing strategies and tactics employed by

Revenue Management

Definition of Revenue Management Revenue management is a data-driven pricing strategy used by businesses to

Remarketing Analytics

Definition of Remarketing Analytics Remarketing Analytics refers to the analysis of data collected from previous

Referral Traffic

Definition of Referral Traffic Referral traffic refers to website visitors who arrive at a site

Unbranded Approach

Definition of Unbranded Approach The unbranded approach in digital marketing refers to a strategy where

User-Centric Navigation

Definition of User-Centric Navigation User-centric navigation refers to the design and organization of a website’s

Unboxing Ritual

Definition of Unboxing Ritual The term “Unboxing Ritual” refers to the process of consumers recording

User Experience Journey

Definition of User Experience Journey The User Experience Journey, often abbreviated as UX Journey, refers

Upsell Strategy

Definition of Upsell Strategy An upsell strategy refers to the marketing tactic of encouraging customers

Unconventional Content

Definition of Unconventional Content Unconventional content refers to creative and unique digital marketing materials that

User Engagement Strategy

Definition of User Engagement Strategy A User Engagement Strategy refers to a well-planned approach employed

Upsell Funnel

Definition of Upsell Funnel An Upsell Funnel is a marketing strategy designed to promote and