Archives: Terms

Upsell Potential

Definition of Upsell Potential Upsell Potential refers to the likelihood of encouraging customers to purchase

User Data Analysis

Definition of User Data Analysis User Data Analysis in digital marketing refers to the process

Storytelling Narratives

Definition of Storytelling Narratives Storytelling narratives in digital marketing refer to the strategic and engaging

Sales Follow-up

Definition of Sales Follow-up Sales follow-up refers to the process of engaging with potential customers

Subscription Box Model

Definition of Subscription Box Model The Subscription Box Model is a digital marketing strategy in

Social Media Contests

Definition of Social Media Contests A social media contest is a promotional event organized by

Storytelling Medium

Definition of Storytelling Medium A storytelling medium in digital marketing refers to the channels or

Sales Targeting

Definition of Sales Targeting Sales targeting in digital marketing refers to the process of identifying

Test Environment

Definition of Test Environment A test environment, in digital marketing, is a controlled set-up where

Target Group

Definition of Target Group A target group, in digital marketing, refers to the specific segment

Two-Step Verification

Definition of Two-Step Verification Two-step verification, also known as two-factor authentication (2FA), is a security

Trend Tracking

Definition of Trend Tracking Trend Tracking, in digital marketing, refers to the process of monitoring

Trust Badge

Definition of Trust Badge A trust badge, also known as a trust seal, is a

Targeted Content

Definition of Targeted Content Targeted content refers to the creation and distribution of online material,

Trade Show Display

Definition of Trade Show Display A trade show display refers to a visual presentation or