Archives: Terms

Webinar

Definition of Webinar A webinar is a live or pre-recorded virtual event conducted over the

Word of Mouth

Definition of Word of Mouth Word of mouth (WOM) refers to the organic process through

Viral Content

Definition of Viral Content Viral content refers to digital material, such as articles, images, or

Value Chain

Definition of Value Chain The value chain in digital marketing refers to the series of

Virality

Definition of Virality Virality refers to the rapid spread of content or information across digital

Vanity Metrics

Definition of Vanity Metrics Vanity metrics refer to data points or statistics that might look

Visual Identity

Definition of Visual Identity Visual identity refers to the consistent and cohesive appearance of a

Video Marketing

Definition of Video Marketing Video marketing refers to the strategic implementation of videos to promote

Value Proposition

Definition of Value Proposition A value proposition is a clear and concise statement that communicates

Viral Marketing

Definition of Viral Marketing Viral marketing refers to a promotional strategy that involves creating content,

User Experience Satisfaction

Definition of User Experience Satisfaction User Experience Satisfaction, often abbreviated as UX satisfaction, refers to

Upsell Offer

Definition of Upsell Offer An upsell offer is a marketing strategy in which a business

Unboxing Anticipation

Definition of Unboxing Anticipation Unboxing Anticipation refers to the excitement and curiosity generated around opening

User Flow Analysis

Definition of User Flow Analysis User Flow Analysis refers to the process of examining and

User-Generated Recommendations

Definition of User-Generated Recommendations User-generated recommendations refer to feedback, endorsements, or suggestions for a product

Unconventional Medium

Definition of Unconventional Medium In the context of digital marketing, an unconventional medium refers to

Upsell Conversion Rate

Definition of Upsell Conversion Rate Upsell Conversion Rate refers to the percentage of customers who

User-Centric Optimization

Definition of User-Centric Optimization User-Centric Optimization refers to the practice of enhancing a website or