Archives: Terms

YouTube Marketing

Definition of YouTube Marketing YouTube Marketing refers to the practice of promoting products, services, or

Yield Management

Definition of Yield Management Yield Management refers to the practice of optimizing revenue generation by

Web Design

Definition of Web Design Web design is a digital marketing term that refers to the

Web Presence

Definition of Web Presence Web presence refers to the visibility and accessibility of a business,

WOM Marketing

Definition of WOM Marketing WOM Marketing, or Word-of-Mouth Marketing, refers to the organic spread of

Win-Back Campaign

Definition of Win-Back Campaign A Win-Back Campaign refers to a targeted marketing strategy designed to

Widget

Definition of Widget A widget, in digital marketing, is a small, interactive software application that

Web Analytics

Definition of Web Analytics Web Analytics refers to the collection, measurement, analysis, and reporting of

White Hat SEO

Definition of White Hat SEO White Hat SEO refers to ethical and legitimate search engine

Website Optimization

Definition of Website Optimization Website optimization, within the context of digital marketing, refers to the