Archives: Terms

Virtual Assistant

Definition of Virtual Assistant A Virtual Assistant, in the context of digital marketing, is an

Video Engagement

Definition of Video Engagement Video engagement refers to the degree to which viewers interact with

Youth Engagement

Definition of Youth Engagement Youth engagement in digital marketing refers to the process of capturing

Yield Enhancement

Definition of Yield Enhancement Yield Enhancement in digital marketing refers to the process of optimizing

Yield-to-Call (YTC)

Definition of Yield-to-Call (YTC) Yield-to-Call (YTC) is a financial term, not a digital marketing term.

Yottabyte Data

Definition of Yottabyte Data Yottabyte data refers to an enormous volume of digital information, with

Youth Segment

Definition of Youth Segment The term “Youth Segment” in digital marketing refers to a specific

Yield Strength

Definition of Yield Strength Yield strength is not a digital marketing term; rather, it is

Youthful Branding

Definition of Youthful Branding Youthful Branding is a digital marketing strategy that focuses on targeting

Yield-to-Maturity (YTM)

Definition of Yield-to-Maturity (YTM) Yield-to-Maturity (YTM) is a financial term, not a digital marketing term,

Yield Spread

Definition of Yield Spread Yield Spread, in digital marketing, refers to the difference between the

Web Usability

Definition of Web Usability Web usability refers to the ease of use and accessibility of

Word-of-Mouth Referral

Definition of Word-of-Mouth Referral Word-of-mouth referral is a marketing term that refers to the organic

Webinar Marketing

Definition of Webinar Marketing Webinar marketing refers to the use of live or pre-recorded online

Warm Leads

Definition of Warm Leads Warm leads are potential customers who have already expressed interest in

Website Traffic

Definition of Website Traffic Website traffic refers to the number of visitors coming to a

Web Conversion

Definition of Web Conversion Web conversion refers to the process of a website visitor completing

Webpage Speed

Definition of Webpage Speed Webpage speed, also known as page load time or site speed,

Virtual Event

Definition of Virtual Event A virtual event is an online gathering of individuals interacting in