Archives: Terms

Web Development

Definition of Web Development Web development refers to the creation, design, and maintenance of websites,

White Paper

Definition of White Paper A white paper is a comprehensive, authoritative, and informative document that

Web Crawler

Definition of Web Crawler A web crawler, also known as a spider or spiderbot, is

Web Navigation

Definition of Web Navigation Web navigation refers to the process by which users access and

Website Engagement

Definition of Website Engagement Website engagement refers to the degree to which visitors interact with

Web Accessibility

Definition of Web Accessibility Web Accessibility refers to the design and development of websites and

Web Banner

Definition of Web Banner A web banner, also known as a banner ad, is a

Web Metrics

Definition of Web Metrics Web metrics, in digital marketing, refer to a set of quantitative

Web Personalization

Definition of Web Personalization Web personalization is a digital marketing strategy that involves tailoring a

Vision Statement

Definition of Vision Statement A vision statement is a strategic declaration that outlines a company’s

Viral Potential

Definition of Viral Potential Viral potential refers to the likelihood of a piece of digital

Video SEO

Definition of Video SEO Video SEO refers to the process of optimizing video content to

Viral Coefficient

Definition of Viral Coefficient The viral coefficient is a metric used in digital marketing to

Viral Effect

Definition of Viral Effect The viral effect, in digital marketing, refers to the rapid and

Viewability

Definition of Viewability Viewability is a digital marketing metric that evaluates the visibility of an

Value-based Pricing

Definition of Value-based Pricing Value-based pricing is a digital marketing strategy where businesses set prices