“Adogy’s team is awesome! When I was launching my scheduling tool startup, Calendar, they won us valuable media placements in top publications like Forbes and Inc. I always appreciated their deep expertise in digital PR strategy.”
CTO of Calendar.com
Keyword research is the process of identifying the words and phrases that people use in search engines to find information related to your business. It helps in understanding what potential customers are looking for and guides the creation of content that meets their needs.
Keyword research is essential for SEO because it helps you understand what your target audience is searching for. By optimizing your content with relevant keywords, you can improve your search engine rankings, attract more organic traffic, and increase the likelihood of conversions.
We conduct keyword research by using advanced tools to analyze search trends, competitor keywords, and search volume. This involves identifying seed keywords, expanding them into related terms, and prioritizing the most effective keywords based on relevance, competition, and search volume.
Results from keyword research can vary, but it typically takes several months to see significant improvements in search engine rankings and organic traffic. The timeline depends on factors such as the competitiveness of the keywords, the quality of the content, and the effectiveness of the overall SEO strategy.
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