Digital PR

Earned Media Placements

Build your brand’s online presence and reputation with earned media in top publications. Let us help you establish a powerful digital footprint that drives growth and trust.

Clients Seen In

internet marketing that drives revenue

How Earned Media Can Help Your Company

Reach your goals with Adogy

Boost Brand Visibility

Earned media strategies are designed to increase your brand’s visibility across the internet. By leveraging relationships with top publications and media outlets, we guarantee placement. Our strategies help your company stand out in search results, making it easier for potential customers to discover your business and understand your offerings.

Team up with an A+ team of experts

Higher Search Engine Rankings

Securing high-quality backlinks from reputable sources like Forbes, USAToday, and other major publications significantly boosts your website’s SEO performance. These backlinks act as endorsements from credible sites, signaling to search engines that your content is valuable and trustworthy. Improved SEO performance leads to higher search engine rankings, more organic traffic, and increased visibility for your business.

Your trusted partner.

Build Trust and Credibility

Getting earned media in top-tier publications builds immense trust and credibility for your brand. When potential customers see your business mentioned in respected media outlets, they perceive your company as a leader in your industry. This enhanced credibility not only attracts new customers but also strengthens relationships with existing ones, ultimately fostering long-term loyalty and business growth.

WHAT WE DO

Helping Brands Like Yours Stand Out Online

Earned Media Outreach

Our team connects with influential journalists, bloggers, and editors at top publications to secure media coverage that highlights your brand’s unique story and achievements.

Content Creation

We create compelling and newsworthy content tailored to resonate with your target audience and attract media attention. This includes feature articles, and thought leadership pieces that showcase your expertise and innovations.

Securing Earned Media in Top Publications

Rather than working with influencers, our focus is on getting your brand featured in top-tier publications like Forbes, The Wall Street Journal, and TechCrunch. These high-authority platforms provide exposure and credibility, helping your website rank higher.

ADOGY

Our Strategy for Media PLacements

Research and Planning

We start with extensive research to understand your industry, competitors, and target audience. This foundational knowledge allows us to develop a customized PR strategy that aligns with your business goals. Our planning phase involves identifying key messages, potential media angles, and target publications to ensure maximum impact.

Targeted Outreach

Our targeted outreach strategy involves identifying the most relevant media outlets, journalists, and editors who cover your industry. We craft tailored pitches that highlight the unique aspects of your brand and its newsworthiness. By building and maintaining strong relationships with key media contacts, we make sure your stories are placed in the most influential publications.

Content Development

Creating high-quality, engaging content is at the heart of our digital PR efforts. Our team of skilled writers develops press releases, articles, blog posts, and other content that is both informative and compelling. We ensure that every piece of content is optimized for both media appeal and SEO, increasing its chances of being picked up by top publications and driving organic traffic to your site.

Performance Monitoring

We continuously monitor the performance of our PR campaigns to measure their effectiveness. Using advanced analytics tools, we track key metrics such as media coverage, backlink quality, audience engagement, and website traffic. This data-driven approach allows us to make informed adjustments to our strategies, ensuring ongoing success and maximizing your return on investment.

Client Testimonials

“Adogy’s team is awesome! When I was launching my scheduling tool startup, Calendar, they won us valuable media placements in top publications like Forbes and Inc. I always appreciated their deep expertise in digital PR strategy.”

Steve Gickling

CTO of Calendar.com

FAQ

Frequently Asked Questions

What are earned media placements?

Earned media placements increase your brand’s online presence and reputation through digital channels. This includes gaining coverage in online publications, blogs, and social media to enhance visibility, credibility, and engagement with your target audience.

How do earned media placements improve SEO?

Earned media improves SEO by generating high-quality backlinks from reputable websites to your site. These backlinks boost your domain authority and improve search engine rankings. Additionally, increased online visibility and brand mentions contribute to higher organic traffic.

What types of content are used in earned media placements?

Various types of content are used in media placements, including articles, blog posts, interviews, infographics, videos, and social media posts. These content types help convey your brand’s message, attract attention, and engage your audience across different platforms.

How do you measure the success of earned media placements?

The success of earned media placements is measured through metrics such as the number and quality of backlinks, media coverage, brand mentions, website traffic, social media engagement, and overall improvements in search engine rankings. Tools like Google Analytics, SEO software, and media monitoring platforms are used to track these metrics and evaluate the effectiveness of the PR campaigns.