If you’re looking to share your marketing insights with a wider audience, getting published in MarketingProfs could be a great opportunity. This guide will walk you through the steps and tips to successfully submit your article to this respected platform.
Key Takeaways
- Understand who the readers are and what they want.
- Write clearly and provide practical advice for marketers.
- Follow the specific submission guidelines closely.
- Be ready for editing and a possible long wait for publication.
- Explore alternative ways to contribute, like infographics or research.
Understanding MarketingProfs’ Audience
Who Reads MarketingProfs
MarketingProfs is read by a diverse group of individuals, primarily consisting of:
- B2B marketers
- Small business owners
- Marketing students
This audience is eager for insights that can help them improve their marketing strategies and tactics.
Key Demographics and Interests
The typical reader of MarketingProfs includes:
- Professionals in large corporations
- Entrepreneurs
- Marketing educators
They are interested in topics such as:
- Content marketing
- Email marketing
- Social media strategies
Why Audience Matters for Your Submission
Understanding the audience is crucial for your article submission. Tailoring your content to meet their needs can significantly increase your chances of getting published. Here are some reasons why:
- It helps you choose relevant topics.
- It guides your writing style and tone.
- It ensures your article provides actionable insights that resonate with readers.
Remember, your article should aim to guide marketers through the B2B buying journey, as new research shows that marketers own the first 70% of this journey.
By keeping these points in mind, you can create content that not only informs but also engages the MarketingProfs audience effectively.
Crafting Your Article for MarketingProfs
When writing for MarketingProfs, it’s essential to keep a few key points in mind to ensure your article resonates with the audience. Writing with a clear purpose is crucial to capture the reader’s attention and provide value.
Writing with an Objective Viewpoint
- Focus on delivering practical advice.
- Avoid personal opinions unless they support your main points.
- Use facts and data to back up your claims.
Using a Fresh and Approachable Voice
- Write as if you’re having a conversation with a friend.
- Avoid jargon and complex language that might confuse readers.
- Keep your tone friendly and engaging to draw readers in.
Including Clear Takeaways for B2B Marketers
- Summarize key points at the end of your article.
- Use bullet points to highlight actionable steps.
- Ensure that your takeaways are relevant to B2B marketers, as they make up a large part of the audience.
Remember, the goal is to provide insights that can help marketers improve their strategies and achieve better results.
By following these guidelines, you can create an article that not only meets the expectations of MarketingProfs but also engages and informs its readers effectively.
Submission Guidelines for MarketingProfs
When you want to get your article published in MarketingProfs, it’s important to follow the right steps. Here’s what you need to know:
Article Length and Format Requirements
- Articles should be between 800 and 1,200 words.
- Submit your article as a Microsoft Word file, not as a PDF or Google Doc.
- Make sure your article is original and hasn’t been published anywhere else.
Bio and Headshot Specifications
- Include a short bio of about 25 words.
- Attach a recent headshot that shows your face clearly. Make sure it’s a front view, not a side view.
- If you have social media, include your LinkedIn and Twitter info in your bio.
How to Properly Submit Your Article
- Email your article to the Director of Publications, Vahe Habeshian.
- Use the subject line “MarketingProfs byline contribution”.
- If your article is accepted, you’ll hear back within a week or two.
Remember, following these guidelines can greatly increase your chances of getting published. Make your article valuable and engaging for B2B marketers.
What Happens After Submission
The Editing Process
Once your article is accepted, it will go through an editing phase. Your piece will be refined for clarity and to fit MarketingProfs’ style. You might also see changes to your title, so consider suggesting a few alternatives when you submit.
Publication Timeline
The wait for publication can be lengthy. Articles may take up to four months to be published due to a busy queue. If your article is accepted, expect to hear back within a week or two. However, if it’s not accepted, you might not receive a response, especially if you didn’t follow the submission guidelines.
Retaining and Republishing Rights
As the author, you keep the copyright to your article. After it’s published on MarketingProfs, you can share it on your personal or company blog. Just remember to credit MarketingProfs and link back to the original article. MarketingProfs may also use your article in their materials, but they do not pay for guest contributions.
Alternative Ways to Get Published on MarketingProfs
MarketingProfs offers several unique opportunities for contributors to share their expertise beyond traditional articles. Here are some alternative ways to get your work published:
Submitting Research Findings
- You can submit summaries of your research findings based on surveys or studies. This is a great way to share valuable insights with the MarketingProfs audience.
- Ensure your research is relevant to B2B marketing, as this is the primary focus of MarketingProfs.
- Include clear data and actionable insights to engage readers effectively.
Contributing Infographics
- Infographics are a visual way to present information and can be a powerful tool for communication.
- Make sure your infographic is well-designed and conveys a clear message that aligns with MarketingProfs’ audience interests.
- Infographics should be original and not published elsewhere.
Exploring Sponsored Articles
- If you want to ensure your article gets published quickly, consider the sponsored article option. This allows your piece to be prioritized in the publication queue.
- Keep in mind that even sponsored articles must meet the editorial standards of MarketingProfs.
Remember, the key to getting published is to provide valuable content that resonates with the audience. Focus on quality and relevance to increase your chances of acceptance.
Common Pitfalls to Avoid
Avoiding Meandering Text
When writing for MarketingProfs, clarity is key. Avoid long-winded sentences that can confuse readers. Instead, focus on being direct and to the point. Here are some tips to keep your writing clear:
- Use short sentences.
- Stick to one idea per paragraph.
- Avoid unnecessary jargon.
Steering Clear of Overused Phrases
Using the same phrases repeatedly can make your writing feel stale. Try to find fresh ways to express your ideas. For example, instead of saying “when it comes to,” consider alternatives like “regarding” or “about.” This keeps your content engaging and original.
Disclosing Vested Interests
Transparency is important. If you have any connections to the companies or topics you discuss, make sure to disclose them. This builds trust with your readers and shows that you are honest about your perspective.
Remember, your goal is to connect with your audience. Avoiding these common pitfalls will help ensure your article resonates with readers and stands out in the crowded field of marketing content.
Final Thoughts on Getting Published in MarketingProfs
In conclusion, getting your work published in MarketingProfs can be a great opportunity for anyone interested in marketing. By following the guidelines provided, you can improve your chances of being accepted. Remember to write clearly, share useful tips, and keep your audience in mind. It’s important to be original and to submit your work in the right format. If your article is chosen, it will be edited for clarity, and you’ll still own the rights to it. So, take your time, craft a thoughtful piece, and don’t hesitate to share your insights with the marketing community!
Frequently Asked Questions
What type of articles does MarketingProfs accept?
MarketingProfs looks for how-to articles, research summaries, and thought-leadership pieces related to B2B marketing.
How long should my article be?
Your article should be between 800 and 1,200 words, with a focus on clear and useful information.
Do I need to pay to get published?
No, MarketingProfs does not pay for articles, but they offer a platform for your work to be seen by many.
What should I include in my author bio?
Your bio should be about 25 words long and can include your LinkedIn and Twitter details.
How can I submit my article?
Submit your article as a Microsoft Word document via email, and make sure to follow all submission guidelines.
What happens after I submit my article?
You will be contacted within a week or two if your article is accepted. If not, you may not hear back.
