Getting Press

How to Get Published in IGN

If you’re looking to get your work published on IGN, there are some important steps to follow. IGN is a leading platform for gaming and entertainment content, so understanding their standards and submission process is crucial. This guide will help you navigate the path to getting published on IGN, from preparing your blog to maximizing visibility after publication.

Key Takeaways

  • Understand IGN’s editorial standards to ensure your content meets their guidelines.
  • Prepare your blog according to MyIGN requirements before submitting.
  • Build relationships with IGN editors for potential freelance opportunities.
  • Create engaging content, such as viral game trailers, to catch IGN’s attention.
  • Promote your published work and engage with the IGN community for greater visibility.
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Understanding IGN’s Editorial Standards

A journalist's workspace with laptop and coffee.

Importance of Autonomy

IGN maintains a strong commitment to editorial independence. This means that the editorial team makes all content decisions without outside influence. This autonomy is crucial for ensuring that the content aligns with IGN’s mission and values.

Review Scoring and Corrections Policy

IGN has a clear policy regarding how reviews are scored and how corrections are handled. Here are some key points:

  • Reviews are based on a consistent scoring system.
  • Corrections are made transparently, often with an editor’s note.
  • Content is rarely taken down; instead, updates are provided.

Sponsored Content Disclosure

When content is sponsored, it is clearly labeled as such. This transparency helps maintain trust with the audience. IGN’s editorial coverage policy outlines the principles and priorities that guide our editorial decisions to ensure our content aligns with our mission and values.

Maintaining editorial integrity is essential for building trust with our audience.

Overall, understanding these editorial standards is vital for anyone looking to contribute to IGN or engage with its content.

Preparing Your Blog for IGN Submission

Workspace with laptop, notepad, and coffee cup.

Getting your blog ready for submission to IGN is an important step. Here are some key points to consider:

Meeting MyIGN Requirements

  • Be a registered MyIGN user for at least two weeks.
  • Reach level 5 in your MyIGN account.
  • Ensure your profile is complete and engaging.

Crafting a Compelling Blog Post

  • Write a catchy title that grabs attention.
  • Use clear and simple language to express your ideas.
  • Include images or videos to make your post more engaging.
  • Proofread your blog to avoid mistakes.

Submitting Your Blog to IGN

  1. Go to your published blog post.
  2. Scroll to the bottom and click the “SUBMIT BLOG” button.
  3. Customize the email subject line to make it stand out.
  4. Include a brief explanation of why your blog deserves attention.

Remember, a well-prepared blog can increase your chances of being featured on IGN’s homepage!

Navigating Freelance Opportunities at IGN

Types of Content IGN Seeks

IGN is always on the lookout for talented writers who can contribute to various types of content. Here are some key areas where they need help:

  • News Coverage: Quick-turnaround stories and in-depth features.
  • Game Previews: Critical looks at upcoming games.
  • Investigative Reports: Original reporting on trending topics.

Freelance Rates and Expectations

Freelance rates at IGN vary based on the type of content. Here’s a quick overview:

Content TypeBase Rate
News (Quick Turnaround)$30
In-Depth Features$300
Investigative ReportsStarting at $400

Building Relationships with IGN Editors

To succeed as a freelancer at IGN, it’s important to build strong relationships with editors. Here are some tips:

  1. Keep Pitching: Always propose new ideas, even if some are turned down.
  2. Stay Updated: Follow the latest trends in gaming, movies, and TV.
  3. Seek Feedback: Use editor feedback to improve future pitches.

Building a good rapport with editors can lead to more opportunities and a better understanding of what they are looking for. Freelancers who adapt quickly are often the most successful.

Effective Strategies for Getting Your Game Featured

Creating a Viral Game Trailer

To catch the attention of IGN, your game trailer needs to be eye-catching. Here are some tips to make it stand out:

  • Keep it short and engaging.
  • Highlight unique features of your game.
  • Use high-quality graphics and sound.

Writing Persuasive Emails

When reaching out to IGN, your email should be compelling. Consider these points:

  1. Start with a strong subject line.
  2. Mention any viral moments your game has had.
  3. Include links to your trailer and social media.

Leveraging PR Connections

Having good relationships with PR professionals can help you get noticed. Here’s how:

  • Network with PR teams that specialize in gaming.
  • Share your game’s achievements and milestones.
  • Collaborate on marketing strategies to boost visibility.

Remember, the more buzz you create around your game, the better your chances are of getting featured by IGN. Your game is your best marketing tool!

Maximizing Visibility After Getting Published

Once your blog is live on IGN, there are several ways to ensure it reaches a wider audience. Promoting your work effectively can lead to greater visibility. Here are some strategies to consider:

Promoting Your IGN Feature

  • Share your blog on social media platforms like Twitter, Facebook, and Instagram.
  • Engage with gaming communities on Reddit and Discord to spread the word.
  • Consider creating a short video or teaser to highlight your blog and share it on platforms like TikTok.

Engaging with the IGN Community

  • Respond to comments on your blog to foster discussion and engagement.
  • Participate in IGN forums and discussions to connect with readers.
  • Share insights or behind-the-scenes content related to your blog to keep the audience interested.

Continuing to Pitch to Other Outlets

  • Use your IGN feature as a reference when reaching out to other gaming sites.
  • Create a list of potential outlets that might be interested in your content.
  • Follow up with editors after sending your pitch to keep the conversation going.

Remember, visibility is not just about getting published; it’s about keeping the momentum going. Use every opportunity to connect with your audience and other platforms.

By implementing these strategies, you can maximize the impact of your published work and continue to grow your presence in the gaming community. For example, when Deadlock received a major patch, it gained significant attention, showcasing the importance of timely updates and community engagement.

Understanding IGN’s Review Process

Types of Reviews Conducted

IGN conducts various types of reviews, including:

  • Scored Reviews: These are the standard reviews that provide a numerical score based on the quality of the game or product.
  • Unscored Reviews: Sometimes, a game may not receive a score immediately, especially if it requires online testing after release.
  • Re-reviews: If a game changes significantly, IGN may revisit and update its review to reflect the new quality.

Criteria for Review Copies and Screenings

To ensure fair and timely reviews, IGN follows specific criteria for obtaining review copies:

  1. Publisher-Provided Copies: Most reviews are based on copies provided by publishers.
  2. Purchasing Copies: If a publisher does not provide a copy, IGN will buy one to ensure timely coverage.
  3. Event Attendance: IGN may attend events to gather information, but this is not the basis for the entire review.

Disclosure of Review Events and Complimentary Accounts

IGN maintains transparency regarding its review process:

  • No Influence from Publishers: Review scores are based solely on the reviewer’s opinion, ensuring that they are not influenced by any external factors.
  • Complimentary Accounts: IGN may accept free accounts or in-game currency necessary for testing, but this does not affect the review outcome.
  • Conflict of Interest Management: IGN has strict policies to avoid conflicts of interest, ensuring that reviewers do not cover products related to their past employment.

In summary, IGN’s review process is designed to be fair and transparent, ensuring that the opinions expressed are genuine and not influenced by outside factors.

This structure helps maintain the integrity of the reviews and ensures that readers can trust the content they consume from IGN.

Exploring IGN’s News and Features Coverage

Breaking News and Quick Turnaround Stories

IGN covers a wide range of topics, from gaming to movies and tech. Our news coverage is extensive and includes:

  • Daily breaking news stories
  • Quick-turnaround pieces (20-30 minutes)
  • In-depth articles supported by interviews

The payment for these stories varies:

Type of StoryBase Rate
Quick Turnaround (20-30 min)$30
In-Depth Articles$300
Investigative ReportsStarting at $400

In-Depth Features and Investigative Reports

IGN is always looking for unique stories that dive deeper into topics. We want:

  • Original stories about gaming history
  • Community-focused pieces and op-eds
  • Explainers on major tech moments

For experienced writers, we offer higher rates for prestige video series, such as:

  • Art of the Level: $500+
  • Inside Stories: $1000+

Community-Focused Stories and Op-Eds

We value community engagement and want to hear from writers who can:

At IGN, we aim to connect with our audience by covering stories that matter to them.

Whether you have a quick news tip or a detailed feature idea, IGN is eager to hear from you!

Tips for Writing Successful IGN Pitches

Identifying the Right Topics

When thinking about what to pitch to IGN, focus on topics that are trending or have a unique angle. Here are some ideas:

  • New game releases or updates
  • Behind-the-scenes stories of game development
  • Community-driven content or fan theories

Structuring Your Pitch

A well-structured pitch can make a big difference. Follow these steps:

  1. Start with a catchy title that grabs attention.
  2. Get straight to the point; explain your idea clearly.
  3. Include any relevant links or media that support your pitch.

Following Up with Editors

After sending your pitch, it’s important to follow up. Here’s how:

  • Wait about a week before reaching out again.
  • Keep your follow-up email short and polite.
  • Reiterate your main points and express your enthusiasm for the opportunity.

Remember, a good pitch is not just about the idea; it’s also about how you present it. Make it easy for the editors to see the value in your story.

Final Thoughts on Getting Published in IGN

Getting your work featured on IGN can be a big deal for any writer. It’s not just about writing well; it’s also about being smart with your approach. Make sure your blog is interesting and stands out. When you submit your blog, take the time to write a catchy subject line and explain why your piece is special. If you follow the steps we discussed, you’ll have a better chance of getting noticed. Remember, even if you don’t get picked right away, keep trying and improving your writing. Good luck, and don’t forget to share your passion for gaming!

Frequently Asked Questions

What do I need to do to get my blog published on IGN?

To publish your blog on IGN, you must be a registered MyIGN user for at least two weeks and reach level 5. If you’re having trouble, contact IGN support.

How can I make my blog stand out for IGN’s homepage?

After your blog is published, scroll to the bottom of the post and click the “SUBMIT BLOG” button. Write a catchy subject line and explain why your blog deserves attention.

What types of content does IGN look for from freelancers?

IGN seeks various types of content, including news, reviews, features, and community stories. They are especially interested in unique and engaging angles.

How can I promote my blog after it’s published on IGN?

Share your published blog on social media, engage with the IGN community, and consider pitching to other outlets for more visibility.

What is IGN’s review process like?

IGN conducts different types of reviews and uses provided copies or tickets to ensure timely reviews. They also disclose any necessary attendance at review events.

How can I effectively pitch my ideas to IGN?

Identify trending topics, structure your pitch clearly, and don’t forget to follow up with editors after sending your proposal.

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