How to Get Published in HubSpot Blog

If you’re looking to share your expertise and insights with a wider audience, getting published on the HubSpot Blog can be a great opportunity. This guide will walk you through the essential steps to successfully submit your article while adhering to HubSpot’s editorial standards. From crafting a strong pitch to navigating the submission process, you’ll find all the information you need to enhance your chances of getting published.

Key Takeaways

• Understand HubSpot’s editorial guidelines to ensure your content fits their standards.
• Craft a unique and engaging pitch that highlights your topic’s relevance.
• Follow the submission process carefully to avoid common pitfalls.
• Optimize your content for SEO and include relevant HubSpot links.
• Engage with your audience after publication to build a community around your work.

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Understanding HubSpot’s Editorial Guidelines

When it comes to getting published on the HubSpot Blog, understanding their editorial guidelines is crucial. These guidelines help ensure that the content is relevant and valuable to their audience. Here’s what you need to know:

Key Principles of Guest Blogging

• Quality Matters: HubSpot prioritizes high-quality, original content that provides real value to readers.
• No Guarantees: Even if your submission meets the guidelines, there’s no guarantee it will be published due to the high volume of pitches.
• Exclusive Content: Once published, your article cannot be shared on other platforms or websites.

Types of Content Accepted

HubSpot accepts various types of content, including:

1. Experiments and Analyses: Share insights from your marketing experiments or data analyses.
2. Canonical Posts: Provide in-depth, tactical takeaways with original examples and data.
3. Educational Articles: Teach readers something new about business or marketing.

Quality Standards for Submission

To ensure your post meets HubSpot’s standards, consider the following:

• Originality: Your content must be unique and not published elsewhere.
• Attribution: Properly attribute any data or quotes used in your article.
• Engaging Style: Write in a casual yet informative tone that resonates with HubSpot’s audience.

Remember: The HubSpot editorial team reserves the right to edit your content for clarity and SEO optimization. Always aim for comprehensive, data-rich posts that engage readers and provide actionable insights.

Crafting a Compelling Pitch

When you want to write for the HubSpot Blog, it’s important to create a strong pitch that stands out. Here are some key steps to help you succeed:

Identifying Relevant Topics

• Research current trends in marketing and business.
• Look for gaps in existing content on the HubSpot Blog.
• Consider your own expertise and how it can add value.

Writing a Persuasive Pitch

1. Start with a catchy title that grabs attention.
2. Clearly explain why your topic is important.
3. Highlight what makes your perspective unique.

Common Mistakes to Avoid

• Don’t pitch topics that have already been covered.
• Avoid overly promotional content about your own business.
• Ensure your writing is clear and free of jargon.

Remember, creating a compelling blog post requires a strategic blend of engaging content, effective SEO optimization, and consistent updates. Just like crafting compelling blog posts: tips for engaging your audience, your pitch should reflect these principles.

Submitting Your Post to HubSpot

When you’re ready to share your ideas with the HubSpot audience, it’s important to understand the submission process. Follow these steps to ensure your post is considered.

Submission Process Overview

1. Prepare your content: Make sure your post aligns with HubSpot’s editorial guidelines.
2. Submit your pitch: Use the designated submission form to send your idea.
3. Wait for a response: Due to the high volume of submissions, it may take time to hear back.

Formatting Requirements

To make your post easy to read and engaging, follow these formatting tips:

• Use headings and subheadings to break up text.
• Include bullet points or numbered lists for clarity.
• Keep paragraphs short and focused.

Follow-Up After Submission

After you submit your post, consider these follow-up actions:

• Be patient: It may take a few weeks to get feedback.
• Check your email: Look for any communication from the HubSpot team.
• Engage with the community: If your post is published, share it on social media and respond to comments.

Remember, HubSpot cannot guarantee publication. They receive many pitches and select based on relevance and quality. If your post is accepted, it will be published exclusively on the HubSpot blog, so make sure it meets their standards.

By following these guidelines, you can increase your chances of getting published and sharing your insights with a wider audience.

Make sure your content is high-quality and aligns with HubSpot’s mission to provide valuable educational resources.

Optimizing Your Content for HubSpot

SEO Best Practices

To make your blog post stand out, you need to follow some key SEO practices. Here are a few important tips:

• Use relevant keywords throughout your post.
• Write catchy titles and headings that grab attention.
• Include meta descriptions that summarize your content.

Incorporating HubSpot Links

Adding links to HubSpot resources can enhance your post’s value. Here’s how to do it:

1. Identify relevant HubSpot articles that relate to your topic.
2. Include at least 3-5 links to these articles in your post.
3. Ensure the links are naturally integrated into the content.

Ensuring Originality and Attribution

Your content must be original and properly attributed. Follow these guidelines:

• Avoid copying content from other sources.
• Always give credit for data or quotes you use.
• Make sure your ideas are fresh and unique.

Remember, original content is key to getting published. HubSpot values unique perspectives and insights that educate readers.

Managing Your Published Post

Once your post is live, it’s important to keep it engaging and relevant. Here are some key actions you can take:

Sharing Your Post on Social Media

• Promote your post on various social media platforms to reach a wider audience.
• Use eye-catching images and snippets to attract clicks.
• Engage with comments and shares to build community.

Engaging with Readers

• Respond to comments on your post to foster a connection with your audience.
• Ask questions to encourage discussion and feedback.
• Monitor the performance of your post to understand what resonates with readers.

Updating and Maintaining Your Content

• Regularly check your post for outdated information and update it as needed.
• Consider adding new insights or data to keep the content fresh.
• Use analytics to see how your post is performing and make adjustments accordingly.

Remember, keeping your content updated is key to maintaining its value and relevance.

Navigating HubSpot’s Author Dashboard

Managing your authors in HubSpot is straightforward once you understand the dashboard. Here’s how to navigate it effectively:

Creating a New Blog Author

1. Log into your HubSpot account and go to Content > Blog.
2. Click on the Blog posts dropdown menu and select Authors.
3. On the author dashboard, click Add new author.
4. Fill in the required fields:
   • Public Name: This is the name that will show on blog posts.
   • Internal Name: This is for your reference in the dashboard.
5. Click Create author. This author will now be available for any HubSpot blog.

Editing Author Profiles

To update an author’s information:

1. Go to Content > Blog in your HubSpot account.
2. Select Authors from the dropdown menu.
3. Find the author you want to edit and click Edit full profile.
4. Make your changes and click Update blog author to save.

Deleting an Author

If you need to remove an author:

1. Navigate to Content > Blog and select Authors.
2. Hover over the author’s name and click the More dropdown menu.
3. Choose Delete and confirm by typing “delete” to finalize.
4. You will need to reassign their posts to another author.

Remember: HubSpot users with add & edit permissions can customize permissions for new and existing users in their HubSpot account. This ensures that only the right people have access to manage authors effectively.

By following these steps, you can easily manage your blog authors and ensure that your content is always up to date and properly attributed.

Advanced Publishing Features in HubSpot

Scheduling Posts for Future Publishing

One of the great features of HubSpot is the ability to schedule your posts for later. This means you can write your content ahead of time and set it to go live when you want. Here’s how to do it:

1. Go to your HubSpot account and navigate to Content > Blog.
2. Click on the name of your post.
3. In the top right corner, click the dropdown next to the Publish button and select Publishing options.
4. Check the box for Schedule publish for later.
5. Choose the date and time you want your post to be published.

Using Google AMP for Blogs

Google AMP (Accelerated Mobile Pages) helps your blog load faster on mobile devices. To enable this feature:

• In the post settings, check the box for Enable Google AMP for just this blog post.
• This option will not be available if AMP is already turned on for all posts.

Managing Advanced Post Settings

To manage advanced settings for your blog posts, follow these steps:

• Navigate to Content > Blog and select your post.
• Click on the Settings menu and choose Advanced.
• Here, you can add code snippets, manage subscription email settings, and customize the canonical URL.

Remember: Managing your blog effectively can help streamline your content creation process and improve workflow efficiency in your marketing team.

By utilizing these advanced features, you can enhance your blog’s performance and reach a wider audience.

Final Thoughts on Getting Published in HubSpot Blog

In conclusion, getting your article published on the HubSpot Blog can be a great opportunity to share your knowledge with a wide audience. However, remember that there are no guarantees. The HubSpot team receives many submissions and chooses based on what fits best for their readers. Make sure your post meets their quality standards and is original. If your article is accepted, it will only be published on their blog, so be ready to promote it within your network. Keep these tips in mind, and you might just see your work featured on one of the most visited blogs out there!

Frequently Asked Questions

Can I guarantee my post will be published on HubSpot?

No, HubSpot cannot promise that your post will be published, even if it follows the guidelines. They receive many submissions and choose based on what fits their audience best.

What types of content does HubSpot accept?

HubSpot looks for original, helpful articles that are detailed and have good data. They won’t accept posts that have been published elsewhere.

How should I format my submission?

Your submission should be well-organized, clear, and easy to read. Make sure to include any needed data and links to related HubSpot articles.

What happens if my post gets published?

If your post is published, it will only be on the HubSpot Blog. You can share it, but you can’t post it on your own site or any other platform.

Can I edit my author profile after it’s created?

Yes, you can edit your author profile anytime in the HubSpot dashboard. Just go to the Authors section and make your changes.

What should I do after I submit my post?

After submitting, you can follow up if you haven’t heard back in a while. However, be patient as they review many submissions.