Getting your work published in Ad Age can significantly boost your visibility and reputation in the advertising and marketing industry. However, understanding how to effectively pitch your ideas to their editors is crucial. This guide will walk you through the essential steps to ensure your submission stands out and aligns with Ad Age’s expectations.
Key Takeaways
- Ad Age values a conversational tone in writing; avoid jargon and overly complex terms.
- Tailor your pitch to specific sections of Ad Age to show that you understand their audience.
- Always proofread your work and cite sources properly before submission.
- Building relationships with Ad Age editors can enhance your chances of getting published.
- Stay informed about deadlines and special reports to time your submissions effectively.
Understanding Ad Age’s Audience
Who Reads Ad Age
Ad Age is read by a diverse group of professionals in the marketing and advertising fields. The main readers include:
- Marketers from big brands like Coca-Cola and Nike.
- Agencies that help these brands connect with consumers.
- Media owners who work to deliver messages to the public.
Key Demographics and Statistics
Ad Age has a significant reach, with a total weekly audience of over 712,000 advertising, marketing, and media professionals. Here’s a quick look at their audience:
| Audience Type | Percentage |
|---|---|
| Advertising Managers | 52% |
| Weekly Visitors | 80% |
| Unique Monthly Visitors | 400,000 |
Why Audience Matters for Your Pitch
Understanding who reads Ad Age is crucial for your pitch. Here are some reasons why:
- Tailored Content: Knowing the audience helps you create content that resonates with them.
- Increased Engagement: A well-targeted pitch is more likely to catch the editor’s attention.
- Better Relationships: Familiarity with the audience can help you build connections with Ad Age editors.
Knowing your audience is key to crafting a successful pitch. Ad Age’s readers are looking for valuable insights and trends that can help them in their work.
Crafting the Perfect Pitch for Ad Age
The Importance of a Conversational Style
When writing for Ad Age, your style should be conversational. This means using simple language that is easy to understand. Your goal is to connect with the readers, making your ideas clear and engaging. Avoid using complicated terms or jargon that might confuse them.
Avoiding Jargon and Business Terminology
It’s crucial to steer clear of jargon and heavy business terms. Even though the audience consists of marketing professionals, using too much technical language can make your writing less accessible. Instead, focus on clear and straightforward language that everyone can grasp.
Tailoring Your Pitch to Ad Age’s Sections
Before you submit, make sure to tailor your pitch to the specific sections of Ad Age. Research which editor covers your topic and what type of content they usually publish. This shows that you understand the publication and increases your chances of acceptance. Here are some tips for tailoring your pitch:
- Identify the right section for your piece.
- Mention why your topic is relevant to Ad Age’s audience.
- Keep your pitch concise and focused on the main idea.
Remember, a well-crafted pitch can make all the difference. Take the time to refine your ideas and present them clearly to stand out in the competitive landscape of Ad Age submissions.
Submission Guidelines and Best Practices
Submitting Full Pieces vs. Pitches
When you want to contribute to Ad Age, you can either submit a full article or just a pitch. Here’s what you need to know:
- Full pieces should be around 750 to 1000 words.
- Pitches should clearly explain your idea and why it matters to Ad Age’s audience.
- Avoid sending prewritten articles; instead, pitch your idea first.
Citing Sources and Proofreading
Before you submit, make sure to:
- Cite your sources properly. Use parentheses for links right after the relevant text.
- Proofread your work thoroughly. Ad Age expects polished submissions, not rough drafts.
- Ensure your claims are backed by solid facts.
Understanding Ad Age’s Editorial Process
Ad Age has a specific process for reviewing submissions:
- They aim to respond within two business days if they are interested.
- If you don’t hear back in a week, it’s likely your pitch wasn’t accepted.
- Remember, they retain exclusive rights for one week after acceptance, so you can’t publish it elsewhere during that time.
Tip: Always tailor your pitch to Ad Age. A well-researched and specific pitch is more likely to catch their attention.
In summary, whether you’re submitting a full piece or a pitch, clarity and relevance are key. Make sure your writing is engaging and accessible, avoiding jargon and complex terms. This will help you connect with Ad Age’s audience effectively.
Also, consider the importance of local insights. For example, in the article titled “go local or go home: rethinking your national tv campaigns“, the author emphasizes using local video ads to enhance national campaigns. This approach can engage consumers at every stage of the marketing funnel.
Building Relationships with Ad Age Editors
Identifying the Right Editor for Your Niche
To successfully pitch your ideas to Ad Age, it’s crucial to identify the right editor who covers your specific area. Here are some steps to help you:
- Research the editors and their areas of focus.
- Reach out to them via email to introduce yourself.
- Follow their work to understand their style and preferences.
The Do’s and Don’ts of Follow-Ups
After your initial contact, following up can be beneficial, but it’s important to do it correctly. Here are some do’s and don’ts:
- Do send a polite follow-up email if you haven’t heard back in a week.
- Do express appreciation for their time and consideration.
- Don’t call them to check if they received your pitch; this can be seen as intrusive.
Networking Opportunities and Events
Building a relationship with Ad Age editors can also happen through networking. Consider these opportunities:
- Attend industry events where Ad Age editors are present.
- Participate in webinars or panels that feature Ad Age staff.
- Engage with them on social media to build rapport.
Building a relationship with editors is not just about pitching; it’s about creating a connection that can lead to future opportunities.
By following these guidelines, you can enhance your chances of getting noticed by Ad Age editors and increase the likelihood of your work being published. Remember, the key is to be genuine and respectful in all your interactions.
Maximizing Your Chances of Acceptance
Timing Your Submission
To increase your chances of getting published in Ad Age, consider the timing of your submission. Here are some tips:
- Submit early in the week: Editors are less busy and more open to new ideas.
- Align with special reports: Check the editorial calendar for upcoming themes.
- Avoid deadlines: Don’t submit on Thursdays or Fridays when editors are stressed.
Making Your Piece Stand Out
Your article needs to grab attention. Here’s how:
- Choose a relevant topic: Focus on current issues in advertising and marketing.
- Take a strong position: Clearly state your opinion and back it up with facts.
- Write in a conversational style: Make your piece easy to read and relatable.
Leveraging Special Reports and Editorial Calendars
Ad Age publishes special reports throughout the year. To make the most of these:
- Identify relevant reports: Look for topics that match your expertise.
- Contact the editor early: Reach out about two months before the report is published.
- Stay informed: Regularly check the editorial calendar for updates.
Remember: A well-timed, relevant pitch can significantly increase your chances of acceptance. Avoid generic pitches and tailor your ideas specifically for Ad Age’s audience.
Highlight: Nissan welcomes Reggie Bush to Heisman House after he reclaimed his trophy. The USC legend stars in a college football campaign four months after the Heisman.
Guest Posting on Ad Age
Understanding Contributor Guidelines
Guest posting on Ad Age can be a bit challenging. It’s important to know the rules before you start. Here are some key points to keep in mind:
- Familiarize yourself with Ad Age’s content style.
- Ensure your topic relates to marketing or advertising.
- Follow their submission guidelines closely.
Avoiding Common Mistakes
When submitting your guest post, avoid these common pitfalls:
- Using too much jargon or complex language.
- Sending a generic pitch that isn’t tailored to Ad Age.
- Forgetting to proofread your work before submission.
Maintaining Exclusive Rights and Republishing
It’s crucial to understand the rights you have after your post is published:
- You should maintain the rights to your content.
- Avoid republishing the same piece elsewhere without permission.
- If you want to share your post, link back to the original on Ad Age instead.
Utilizing Ad Age’s Contact Channels
Key Email Addresses for Contributors
To effectively reach out to Ad Age, it’s important to know the right email addresses for different inquiries. Here are some key contacts:
- General Inquiries: [email protected]
- Submit a Contributor or Opinion Piece: [email protected]
- Press Inquiries: [email protected]
Effective Communication Strategies
When contacting Ad Age, consider these strategies to improve your chances of a response:
- Personalize Your Message: Avoid generic pitches. Tailor your email to the specific editor or section.
- Be Concise: Keep your emails short and to the point. Editors appreciate brevity.
- Follow Up Wisely: If you don’t hear back, wait a reasonable time before following up, and avoid phone calls unless necessary.
Joining the Ad Age Collective
The Ad Age Collective is a community of industry professionals. Here’s how to get involved:
- Research the Collective: Understand its purpose and benefits.
- Apply: Follow the application process outlined on their site.
- Engage: Participate in discussions and events to network with other members.
Remember: Building a relationship with Ad Age editors can lead to valuable opportunities. Understanding their audience is key to crafting your message effectively.
Ad Age has a long history, being a must-read since 1930, covering various topics in media, retail, and more. Knowing this can help you connect better with their team.
Final Thoughts on Getting Published in Ad Age
Getting published in Ad Age can be a great way to share your ideas with a large audience. Remember to keep your writing friendly and easy to understand. Avoid using complicated words or industry jargon, as this can make your article hard to read. Make sure to back up your claims with facts and check your work for mistakes before you send it in. Whether you pitch an idea or submit a full article, always tailor your submission to fit Ad Age’s style and audience. By following these tips, you can increase your chances of getting noticed and published.
Frequently Asked Questions
Who is the target audience for Ad Age articles?
Ad Age mainly targets marketing and advertising professionals, including marketers from big brands, agencies that help them, and media owners.
What style should I use when writing for Ad Age?
Your writing should feel friendly and easy to understand. Avoid using complicated words or industry jargon.
What should I include in my pitch to Ad Age?
Make sure your pitch is specific to Ad Age, mentioning what you want to write about and why it matters to their readers.
How should I format links in my article?
Instead of linking in the text, put the link in parentheses right after the related word or phrase.
Can I submit a full article or just an idea?
You can do both! You can send a complete article or just a pitch for an idea you want to explore.
What happens if my article is accepted?
If your piece is accepted, Ad Age has exclusive rights to it for one week. After that, you can share it elsewhere.
