How to Build an SEO Campaign from Scratch

In this comprehensive guide, we’ll explore how to build an effective SEO campaign from the ground up for a brand new website. Nathan Ghosh, an experienced SEO professional who has led hundreds of successful campaigns over the past decade, shares his insights and strategies for creating a winning SEO campaign.

Understanding the Search Landscape

Before diving into the campaign, it’s crucial to understand the search landscape for your target keywords. Nathan recommends comparing search results from different versions of Google (e.g., US and local versions) to identify any variances. This step helps simplify your strategy and ensures you’re targeting the right audience.

Analyzing the SERPs

A thorough analysis of the Search Engine Results Pages (SERPs) is essential for developing an effective SEO strategy.

Here are key elements to consider:

• Sponsored blocks: These can impact organic click-through rates (CTR) but also indicate potential advertising opportunities.
• “People Also Ask” sections: These provide valuable content ideas for your campaign.
• Local pack: For location-based searches, ranking in the local pack is crucial and requires a Google Business Profile.
• Organic results: Analyze the top-ranking pages to understand what type of content performs well.

Keyword Research and Domain Selection

The foundation of your SEO campaign lies in thorough keyword research and strategic domain selection. Nathan emphasizes the importance of using a keyword-rich domain for new websites to build initial relevance. Here’s the process:

1. Identify your primary keyword (e.g., “scuba diving in Phuket”)
2. Check domain availability using tools like Instant Domain Search
3. Consider exact match or closely related domain names
4. Build a comprehensive keyword database using tools like Semrush’s Keyword Gap feature

Creating a Content Strategy

Developing a robust content strategy is crucial for SEO success. Nathan recommends the following approach:

• Use tools like Semrush’s Content Optimizer and ChatGPT to generate content ideas
• Focus on topics with unique intent to build separate pages
• Create content clusters around main topics
• Develop comprehensive pillar posts and supporting content
• Implement internal linking strategies to strengthen topic relevance

Optimizing for Local SEO

For businesses targeting local customers, optimizing for local SEO is crucial. Key factors include:

• Using a keyword-rich business name
• Obtaining and managing customer reviews
• Optimizing your Google Business Profile
• Creating location-specific content

Content Creation and Optimization

When creating content for your SEO campaign, Nathan suggests the following best practices:

• Use tools like ChatGPT to create initial content outlines
• Optimize content using SEO tools to ensure proper keyword usage
• Incorporate subject matter expertise to add unique insights and value
• Consider using AI content editors to refine and humanize AI-generated content
• Focus on creating comprehensive, original content that covers topics in-depth

Building a Strong Backlink Profile

Backlinks remain a crucial factor in SEO success. Nathan recommends the following strategies for building a strong backlink profile:

• Analyze competitors’ backlinks using tools like Semrush’s Backlink Gap
• Focus on acquiring links from the same sources as your competitors
• Utilize tactics like HARO (Help a Reporter Out) or similar platforms for high-authority links
• Consider using services like Search Intelligence for professional link building
• Build citations for local SEO

Conversion Optimization

While SEO drives traffic to your site, it’s essential to optimize for conversions. Nathan provides several tips for improving conversion rates:

• Remove distractions like social media icons from above the fold
• Ensure phone numbers are clickable, especially for mobile users
• Use clear and compelling calls-to-action (CTAs)
• Implement a clean, conversion-focused design for landing pages
• Use contrasting colors for CTAs to make them stand out
• Optimize content layout for readability and engagement

By following these comprehensive strategies and best practices, you can build a strong SEO campaign from scratch that drives organic traffic and conversions for your new website. Remember that SEO is an ongoing process, and continuous optimization and adaptation are key to long-term success.

Frequently Asked Questions

Q: How long does it take to see results from a new SEO campaign?

SEO is a long-term strategy, and results can vary depending on factors such as competition and industry. Generally, you may start seeing some improvements within 3-6 months, but significant results often take 6-12 months or more.

Q: Is it necessary to use exact match domains for SEO success?

While exact match domains can provide an initial boost in relevance, they are not necessary for SEO success. Focus on creating high-quality content and building authority in your niche, regardless of your domain name.

Q: How important are backlinks in modern SEO?

Backlinks remain a crucial factor in SEO. High-quality, relevant backlinks from authoritative websites can significantly improve your search engine rankings and overall SEO performance.

Q: Can I use AI-generated content for my SEO campaign?

While AI-generated content can be a useful starting point, it’s important to refine and enhance it with human expertise. Focus on creating unique, valuable content that addresses user intent and incorporates subject matter expertise.

Q: How often should I update my content for SEO purposes?

Regular content updates are beneficial for SEO. Aim to review and update your key pages at least once every 6-12 months, or more frequently for rapidly changing topics. Consistently adding new, relevant content also helps maintain and improve your search engine rankings.