Frequently Asked Questions

What services does Adogy offer?

Adogy specializes in digital marketing services, including top-tier PR Placements, SEO, and content marketing. We help businesses increase their online visibility, drive traffic, and grow their brand presence.

 

How does Adogy approach SEO?

Our SEO approach focuses on a comprehensive strategy that includes keyword research, on-page optimization, technical SEO, and high-authority link building. We tailor our services to meet the unique needs of each client.

 

What makes Adogy different from other digital marketing agencies?

For PR, Adogy is unique because of our deep relationships with top-tier publications, such as Forbes, Inc., FastCompany, Entrepreneur, Nasdaq, USA Today, and more. Most statistics indicate that the “pitch and pray” method that most traditional PR companies use brings about an 8% success rate. That’s not Adogy.

Because of our relationships, our pitching success is closer to 98% – accounting for editors simply waking up on the wrong side of the bed. 🙂

This is how we can guarantee deliverables for our clients instead of charging a retainer that may or may not produce results (standard in PR).

The other advantage to this is that we can control the narrative- no more crossing fingers and hoping your story is shedding a positive light on your company.

The client can review any mentions before publishing. That’s a huge deal and not typical in our industry.

Adogy is unique for SEO because target publications for backlinks must have a minimum domain authority (DA) of 50.

So, we’re focusing more on quality links vs. quantity of links. We are also a tech-enabled SEO company, so we utilize a variety of platforms to help us maximize SEO efforts and on-site content development.

Whether it’s automatically repurposing a client’s podcast episodes into blog posts or identifying outlying content that needs to be cleaned up on a client’s site, we have a proprietary set of tools to get our clients the best possible results.


How long does it take to see results from SEO?

SEO is a long-term strategy, and results can vary based on your industry’s competitiveness, your website’s current state, and the investment level. Typically, improvements can be seen within 3 to 6 months.


What industries does Adogy work with?

Adogy is an excellent fit for small to midsize companies looking to boost their brand credibility and overall visibility on the web.

Our strengths lie in getting placements in top-tier publications and high-authority sites focusing on general business, entrepreneurship, startup advice, finance, tech, marketing, and real estate topics.

With that said, some of our best-fit clients fall in industries like fintech, proptech, influencers, publishing, SEO/Marketing agencies, general technology/AI, SAAS companies, authors, advisors looking to boost their personal brand, public speakers, etc.

We can, however, work with many other types of companies as long as they are willing to work with us topically to stay within the requirements of the publications we work with. Our flexible approach allows us to adapt to the unique needs of each sector.


Do you offer customized marketing strategies?

Yes, we believe that one size does not fit all. To ensure maximum impact, Adogy develops tailored strategies based on your business goals, target audience, and market conditions.


Can Adogy help with content creation?

Absolutely! Our content marketing team can assist with blog writing and other website content. We focus on creating engaging, SEO-optimized content that resonates with your audience.
Adogy is a tech-enabled SEO agency, so that means we have proprietary tech capabilities to maximize both your time and your existing content. For example, we can repurpose video or audio media into SEO-optimized blog posts. We can build a complete glossary of terms on your website. We do AI response optimization (AIRO) to help you show up in AI recommendations. The goal with our tech is, when possible, provide a hands-off approach so you can focus on other pressing things.


How does Adogy measure success?

Regarding SEO, success is measured through key performance indicators (KPIs) such as organic traffic growth, keyword rankings, and conversion rates. We provide regular reports to keep you informed of your campaign’s progress.


How can I get started with Adogy?

Getting started is easy! Simply request a proposal through our website, and our team will reach out to schedule a consultation to discuss your needs and how we can help.


Does Adogy offer any guarantees?

Adogy is unique because we guarantee a set number of deliverables for our clients. This typically takes the form of mentions, highlights, quotes, links, or even features. While we do not guarantee specific results for SEO (as SEO and marketing outcomes can vary), we are committed to providing the highest level of service and working diligently to achieve the best possible outcomes for our clients.


What are the costs associated with Adogy’s services?

Our pricing is based on the scope of work and the specific services our clients require, so requesting a proposal is a good first step to determining your project’s budget requirements. Our minimum monthly budget for one (1) PR placement per month is $3500/month over a three-month period. For SEO, we recommend starting at a minimum of $5000/month over six (6) month period. With that said, we offer customized packages to fit different budgets. Agencies should contact our team directly for white-label opportunities.


Is what Adogy does considered paid media?

No. Adogy exclusively delivers earned media placements by leveraging our relationships with high-authority publications. We don’t typically deal with paid media or advertising.


Will my placement be marked “sponsored?”

No. Adogy exclusively delivers earned media placements by leveraging our relationships with high-authority publications. We don’t typically deal with paid media or advertising.


Does Adogy work with international clients?

Yes, we work with clients from around the globe. Our team is experienced in managing campaigns across different markets.


Can you help with local SEO?

While local SEO isn’t one of our specialties, we can offer helpful recommendations to help you attract more local customers and improve your visibility in local search results.


What is the process for working with Adogy?

For PR services, our process typically involves an initial consultation, followed by a detailed proposal. Once there is an agreed-upon strategy and agreement in place, we’ll schedule a kickoff call to get to know your company. Next, we’ll send you a strategy document to outline our plan for placements and ensure you’re on board. After that, we’ll begin pitching these topics to editors, and will provide you with your mention for review when it’s ready. Once it’s approved, we’ll finalize with the publication and send you a link when the article is live!


For SEO, the process is similar, but steps to success can vary widely by client needs. Setting the stage with a strong website foundation is imperative to success. For best results, there will be work to be done by Adogy, as well as by the client. This could involve things like making site fixes based on our site audit findings, approving & publishing on-site content, or making other back-end site improvements. We are a partner and extension of your team and will involve you at every step to ensure the strategy aligns with your business goals.


How long does it take to get published?

For PR placements, it generally takes around 30 days from the start of the process to see your first placement.


Do you charge a monthly retainer?

Yes, our services are based on a monthly retainer. However, unlike other PR agencies, our retainer includes guaranteed deliverables to ensure you are making the most of your budget.


Do you accept referrals?

Yes! Adogy has a Referral Partner Program that offers a generous kickback to referral partners when they send someone our way that becomes a paid client of Adogy. For more information on that program, contact [email protected].


What publications can you get me in?

When it comes to brand credibility, we have relationships with popular top-tier publications such as (but not limited to) Forbes, Inc, Entrepreneur, Nasdaq, MSN, USA Today, and FastCompany. But, we’re not limited to just those pubs; Adogy can get our clients in thousands of high authority publications across the web.