DealMachine is a leading real estate technology platform that empowers real estate investors to find and acquire off-market investment properties. With over 150,000 users, DealMachine provides innovative tools and resources to help investors build generational wealth through real estate.
The company faced several challenges in obtaining organic traffic. These included limited SEO knowledge, inconsistent on-site content, and difficulty ranking for crucial keywords. The challenges resulted in suboptimal search engine rankings, reduced visibility, and missed opportunities to reach potential customers.
As of May 2023, DealMachine’s search presence was limited, with traffic from only 271 keywords and rankings for 2,861 keywords. Recognizing these challenges, they set clear goals to develop a comprehensive SEO strategy, educate their staff, improve search rankings, and increase organic traffic to establish a strong online presence and fully leverage their position in the digital landscape.
Ultimately, they partnered with Adogy to accomplish this.
Adogy helped DealMachine overcome its challenges in online presence through a multi-faceted strategy. Our team secured consistent media placements, created compelling pillar pages, and provided ongoing SEO consulting.
The SEO consulting played a crucial role in DealMachine’s success. The experienced team worked closely with DealMachine to assess their strategies, identify areas for improvement, and develop a customized plan. This involved conducting keyword research, analyzing competitor strategies, and providing recommendations on optimizing content and website structure.
This hands-on consulting approach helped educate DealMachine’s teams on to-do’s and best practices for less-intensive SEO tasks, while Adogy focused on backlinking efforts.
Starting with only 271 keywords, the site is now getting traffic from 942 keywords, and are ranking for 7,170 keyword. Our team ranked their website at the #2 position for a 25,000 search volume keywords, ranking above Forbes, Bankrate, and LendingTree.
We increased their average engagement time from a user from organic search to over 10 minutes. This was significantly higher than their 30-second average for paid search.
In 12 months, we saw an increase of 133% of daily active users. We increase their daily sessions from 300 to over 700 daily sessions. This partnership has had a fantastic impact on their bottomline.
