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C - Digital Marketing Glossary
Caching
Call to Action (CTA)
Call Tracking
CDN (Content Delivery Network)
Celebrity Endorsement
Channel Marketing
Chat Marketing
Chatbot
Chatbot Builder
Churn Probability
Click Fraud
Click Heatmap
Click Map
Click Path Analysis
Click-Through
Click-Through Rate (CTR)
Clickbait
Clickstream Analysis
Client Persona
Cloud Marketing
Cluster Analysis
CLV (Customer Lifetime Value)
Co-Marketing
Cohort Analysis
Comment Spam
Community Management
Competitive Analysis
Competitive Intelligence
Competitive Pricing
Consumer Behavior
Consumer Insight
Consumer Insight Analysis
Consumer Journey Mapping
Content Amplification
Content Curation
Content Gap Analysis
Content Marketing
Content Personalization
Content Seeding
Content Strategy
Content Syndication
Contextual Advertising
Contextual Link Building
Conversion Attribution
Conversion Funnel
Conversion Optimization
Conversion Rate
Conversion Uplift
Cookie
Copywriting
Core Web Vitals
Cost Per Mille (CPM)
Couponing
CPA (Cost Per Action)
CPC (Cost Per Click)
CPL (Cost Per Lead)
CPM
CPV (Cost Per View)
Creative Brief
Crisis Communication
Crisis Management
CRM (Customer Relationship Management)
CRM Segmentation
CRO (Conversion Rate Optimization)
Cross-Device Tracking
Cross-Promotion
Cross-Selling
Crowdfunding
Crowdsourcing
CTR Optimization
Cultural Marketing
Custom Audience
Custom Landing Page
Customer Acquisition Cost
Customer Engagement
Customer Experience (CX)
Customer Journey
Customer Loyalty Program
Customer Persona
Customer Persona Development
Customer Referral Program
Customer Retention
Customer Satisfaction Index
Customer Segmentation
Customer-Centric
Customization
Cyber Monday
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