Benefit Segmentation
September 17, 2024
Definition of Benefit Segmentation Benefit segmentation is a marketing strategy that categorizes consumers based on the specific advantages or benefits they seek when purchasing a
Brittany Hodak is an international keynote speaker and award-winning business leader. Entrepreneur calls her an “expert at creating loyal fans for your brand,” and she is widely regarded as the “go-to source” on creating and retaining superfans.
An accomplished speaker, she has been invited to speak to audiences and organizations across the world, including American Express, WeWork, Compassion International, Sony Music, Inc., and the United Nations, just to name a few.
She is a Guinness World Record Holder who’s been named to Advertising Age’s 40 Under 40 list, Inc.’s 30 Under 30 list, and Billboard’s 30 Under 30 list. She was awarded the distinction of Most Disruptive Marketing Entrepreneur at the Empact Awards at the United Nations.
Brittany has published more than 350 thought-leadership articles for a variety of national media, including regular columns for Forbes, Adweek, and Success. She has been featured on shows for ABC, CBS, FOX, NBC, CNBC, Bloomberg, Fox News, and more.
Brittany is the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Luke Bryan, Katy Perry, the Boston Red Sox, and many more. In 2015, she was offered deals from four of the five Sharks on ABC’s Shark Tank at a valuation of more than $4 million.
She is a summa cum laude graduate with a B.A. in communications from the University of Central Arkansas, and she holds an M.S. in marketing from CUNY Baruch’s Zicklin School of Business.
She has been studying, researching, and writing about the phenomenon of fandom for nearly two decades … and even longer, if you count her years as a radio-station mascot, which she considers the “front lines” of fandom research!
Definition of Benefit Segmentation Benefit segmentation is a marketing strategy that categorizes consumers based on the specific advantages or benefits they seek when purchasing a
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