Arousal Marketing
September 17, 2024
Definition of Arousal Marketing Arousal Marketing is a strategy that aims to evoke strong emotions, such as excitement, curiosity, or surprise, in the target audience
Menu
Brittany Hodak is an international keynote speaker and award-winning business leader. Entrepreneur calls her an “expert at creating loyal fans for your brand,” and she is widely regarded as the “go-to source” on creating and retaining superfans.
An accomplished speaker, she has been invited to speak to audiences and organizations across the world, including American Express, WeWork, Compassion International, Sony Music, Inc., and the United Nations, just to name a few.
She is a Guinness World Record Holder who’s been named to Advertising Age’s 40 Under 40 list, Inc.’s 30 Under 30 list, and Billboard’s 30 Under 30 list. She was awarded the distinction of Most Disruptive Marketing Entrepreneur at the Empact Awards at the United Nations.
Brittany has published more than 350 thought-leadership articles for a variety of national media, including regular columns for Forbes, Adweek, and Success. She has been featured on shows for ABC, CBS, FOX, NBC, CNBC, Bloomberg, Fox News, and more.
Brittany is the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Luke Bryan, Katy Perry, the Boston Red Sox, and many more. In 2015, she was offered deals from four of the five Sharks on ABC’s Shark Tank at a valuation of more than $4 million.
She is a summa cum laude graduate with a B.A. in communications from the University of Central Arkansas, and she holds an M.S. in marketing from CUNY Baruch’s Zicklin School of Business.
She has been studying, researching, and writing about the phenomenon of fandom for nearly two decades … and even longer, if you count her years as a radio-station mascot, which she considers the “front lines” of fandom research!
Definition of Arousal Marketing Arousal Marketing is a strategy that aims to evoke strong emotions, such as excitement, curiosity, or surprise, in the target audience
Definition of Artificial Scarcity Artificial scarcity refers to a marketing strategy where the availability of a product or service is intentionally limited or restricted. This
Definition of Attraction Marketing Attraction marketing is a digital marketing strategy that focuses on creating valuable and engaging content to draw in a targeted audience.
Definition of Auction-Based Advertising Auction-based advertising refers to a process where advertisers bid against each other in real-time to secure ad placement on a digital
Definition of Behavioral Segmentation Behavioral segmentation is a marketing technique wherein consumers are grouped based on their behavior, such as their purchasing habits, product usage,
Definition of Benchmarking Benchmarking in digital marketing refers to the process of measuring and comparing an organization’s marketing strategies, performance, and practices with industry standards
Contact us today for a FREE consultation.
