Author: Kate Shaw

Guides published

Wikipedia backlinks

How to Get Wikipedia Backlinks

One strategy to generate powerful inbound links and boost website authority is using Wikipedia backlinks. While Wikipedia has faced criticism for its editable nature, it

organic search versus paid search

Organic Search vs Paid Search

Businesses are constantly striving to improve their online visibility and attract more customers. Two popular strategies for achieving this goal are organic search and paid

CRO Innovation

4 Trends in Conversion Rate Optimization (CRO)

The Conversion Rate Optimization (CRO) software market is witnessing significant growth as businesses from various sectors recognize the importance of enhancing their online presence and

Exploding Wellness Trust

Exploding Wellness Market: Win Consumers’ Trust

The Wellness Market Growth and Consumer Expectations The modern wellness market has experienced phenomenal growth, with knowledgeable consumers increasingly analyzing product labels and ingredients and

Launching a new website

How to Launch a Website with SEO

Launching a new website can be an exciting endeavor for any business. Careful consideration of every element of the site is crucial, including the integration

seooutsourcing

How to Conduct SEO Outsourcing: 6 Steps

Search engine optimization (SEO) plays a crucial role in driving organic traffic to websites. As companies strive to stay ahead of the competition and increase

deconstructing a pr pitch

How to Give the Perfect PR Pitch

Pitching stories to journalists is a lot like asking someone to dance : If you approach things with confidence and don’t come on too strong,

laptop on desk

How to Get on TechCrunch

In recent months, I launched a company that received coverage on TechCrunch, the BBC, and over 25+ other publications. The goal of this series is to teach

what is digital press

What is Digital PR?

Digital PR is a strategy used to improve brand credibility and trust through an online presence. Unique from traditional print, its reach is not limited