Author: Kate Shaw

Guides published

deconstructing a pr pitch

How to Give the Perfect PR Pitch

Pitching stories to journalists is a lot like asking someone to dance : If you approach things with confidence and don’t come on too strong,

laptop on desk

How to Get on TechCrunch

In recent months, I launched a company that received coverage on TechCrunch, the BBC, and over 25+ other publications. The goal of this series is to teach

what is digital press

What is Digital PR?

Digital PR is a strategy used to improve brand credibility and trust through an online presence. Unique from traditional print, its reach is not limited