A - Adogy

A - Digital Marketing Glossary

A/B Testing

A/B/C Testing

Abandoned Cart

Abandoned Cart Emails

Above the Fold

Above-Fold Content

Above-the-Line (ATL) Marketing

ACoS (Advertising Cost of Sales)

Ad Blocking

Ad Exchange

Ad Extensions

Ad Group

Ad Recall

Ad Space

Ad Strength

Adaptive Bidding

Adaptive Content

Adaptive Marketing Strategy

Adaptive Pricing

Adaptive Web Design

AdSense

Advercontent

Advergaming

Advertising Network

Advocacy Marketing

Aesthetics

Affective Forecasting

Affiliate

Affiliate Manager

Affiliate Marketing

Affiliate Merchant

Affiliate Network

Affiliate Software

Affinity Marketing

Aggregator

Agile Marketing

AIDA Funnel

AIDA Model

Algorithm

ALT Text

Ambient Advertising

Anchor Text

Animated GIF

Anomaly Detection

AOV (Average Order Value)

API (Application Programming Interface)

App Campaign

App Store Optimization (ASO)

Apparatus Theory

Appretail

Arousal Marketing

ARPPU (Average Revenue Per Paying User)

ARPU (Average Revenue Per User)

Artificial Intelligence (AI)

Artificial Neural Networks (ANN)

Artificial Scarcity

Astonishment Marketing

Attention Economy

Attention Span

Attraction Marketing

Attribution Modeling

Auction-Based Advertising

Audience Insights

Audience Persona

Audience Signals

Augmented Product

Augmented Reality (AR)

Augmented Video

Authentic Engagement

Authenticity

Authority

Autoresponder

Average Position