Triple Opt-In
The term “triple opt-in” is often taking three times as many liberties with the original definition of “opt-in.” One definition of triple opt-in: receiving the message is counted as the first opt-in, viewing the message is the second opt-in, and not directly requesting to be removed from the list is considered the third opt-in. However, by permission email marketing standards and the definition of “opt-in email” presented here, the email recipients on this “triple opt-in” list have not opted-in at all.
Types of Opt-In
