Facebook Marketing

Last week I received a surprising email from Facebook entitled ‘Your Weekly Facebook Page Update’. It contained an overview of all the Facebook pages I am an admin of, with statistics on the number of new fans, wall posts and visits to the page.

Facebook launched its Insights tool in late 2007 as a means for page admins to gather data on what happened on their pages and get some basic demographical data on the composition of their fan base. However, since then there’s been remarkably little movement by Facebook on the analytics front. This latest move is an indication that Facebook is starting to take the professional use of their social media platform more seriously, and can be seen as an outreach to social media marketers. They are now becoming the data management kings in the social media space.