- Mail smarter! Create target audiences based on standard and custom fields within your lists.
- Improve response rates when you dazzle your customers with messages specific to their interests and actions.
- Group responders (clickers, openers) and non-responders (didn’t click or open) across multiple campaigns.
- Easily suppress list members and campaign recipients from new segments you build.
- Divide your segmentation results into multiple mailing lists. This allows you to test offers, subject lines or even content to see which performs best before mailing to your entire audience.
- Continue to expand or restrict the size of your mailing lists when you use advanced list segmentation.
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