List Scrubbing
If you’re running email offers across multiple parties or mailers, list scrubbing is an easy and cost effective method to optimize your campaigns. List scrubbing removes duplicate email addresses from each party and ensures you’re not sending too many messages, reaching consumers with the same offer multiple times, or emailing current customers with acquisition offers; key benefits include:
Increased Deliverability and Conversions.
* Sending multiple messages to the same consumer will make them less likely to open your messages.
* ISPs may filter or deliver your messages to the Bulk Mail folder if you send multiple offers to the same consumer.
Protection of Your Brand’s Reputation
* It’s bad practice and highly annoying to consumers to receive the same offer multiple times.
* It’s also annoying for current customers to receive acquisition emails.
- If you are sending duplicate emails, this will cost you.
- Adogy removes opt-outs or unsubscribe requests securely to ensure CAN-SPAM compliance, as well as remove consumers who are likely to complain via scrubbing your lists against do not mail lists – files of individuals who have requested to not receive email.
