Can Spam Act of 2003 Compliancy:
This document summarizes Publisher’s strict interpretation of the “Can Spam Act of 2003″ and the role it plays on our company and our clients.
Publisher follows all Mandates outlined in the Can Spam Act of 2003. In order to provide our clients a better service we are happy to follow all requirements and guidelines declared by the government. “Can Spam Act of 2003 is a broad explanation of rules and requirement Publisher; insists on taking the strictness interpretation.
False Representation
Publisher will not transfer any commercial email that has header information that was obtained by means of false representation. This includes an originating electronic mail address, domain name, or Internet Protocol address.
“From Line”
Publisher will use a “from line” that declare Publishers the advertiser, or any other party responsible for originating or transmitting a commercial electronic mail message.
Misleading Header Information
Publisher will not use, nor work with a third party that uses another to relay or transmit the message for the purpose of disguising its origin. Publisher shall not transmit any commercial email with misleading header information. Publisher will require accurate information identifying the computer used to initiate the message.
Misleading Subject Line
Publisher will not transmit commercial email if it believes that a subject heading of the email would be likely to mislead a recipient regarding the contents or subject matter of the message.
Opt-out Mechanism
Publisher will provide the recipient of a commercial email message an obvious and distinct “opt-out” option. A recipient may choose this option to submit an Internet based request not to receive future commercial emails from any party advertised or promoted by the message.
In the case that more than one party advertises in a single commercial email, Publisher will require that the message have an obvious “opt-out” device for each party.
Publisher requires all clients to share any requests not to receive messages from any recipients.
Opt-out Services
Publisher will provide services to any of its clients to support an Internet-based “opt-out” device, if the client agrees to the following:
- Publisher requires exclusive authority to distribute such party’s commercial email messages. Publisher will manage all Internet-based “opt-out” mechanisms for the advertiser. Advertisers will agree to have its offers exclusively hosted in Publisher’s system.
- Advertisers must provide an accurate physical address so that Publisher may include it in each commercial email. Publisher will also provide a physical address in each commercial email.
Detailed Declaration
Publisher will provide an obvious and detailed declaration in each commercial email explaining that the message is an advertisement or solicitation. All commercial electronic mail messages that Publisher transmits to recipients are done so only with the consent of each recipient.
Physical Address
Publisher will always include a valid physical address for Publisher and the postal address of any client who is advertised or promoted in a commercial email.
Electronic Mail Address Collection
Publisher will not initiate the sending of an electronic mail message to a recipient whose address was obtained via automated means. Publisher will not give, sell, or transfer any address if statement was provided assuring a unique relationship with Publisher. Publisher does not generate automated electronic mail addresses by randomly combining names, letters, or numbers for the purpose of illicitly collecting recipients’ electronic mail addresses.
Sexually Oriented Material
Publisher is not currently nor has it ever been in the business of transmitting electronic mail containing sexually oriented material.
Publisher has always had a perfect record and has never endorsed fraudulent practices. Furthermore Publisher expressly forbids unauthorized transmission of any messages on behalf of our customers including but not limited to the following:
- Use any of falsified electronic mail transmission information.
- Automated means to register online user accounts.
- Transmission of any commercial electronic mail from or through a computer that has been accessed without authorization.
- Transmission of commercial email with intent to disguise the actual origin of the email or to falsify the identity of the actually registrant.
- We at Publisher are excited about the new law because it is a ground breaking achievement in the fight against spam, and will help us do business more effectively.
