Opt-In Data
What is Opt In Email?
Opt-in email is “permission-based” email, meaning that recipients have opted-in and given their permission to receive information via their email address. With opt-in email campaigns, the email addresses are not released to you, rather the list owner does the transmission of your message on your behalf, which maintains the integrity of the database, and ensures your online marketing efforts are CAN-SPAM Compliant. Your message can be either html or text.
- Benefits of Opt-In Email
- Types of Opt-In
