Experience is one of the biggest requirements that I am interested in when I am hiring somebody. If you have your own skin in the game, and you can prove it to me by showing me your account/your website/etc, you are much more likely to get hired. I will not accept anybody that hasn’t spent at least $100 advertising something – anything!

Use your own money

Using your own money proves that you are dedicated to learning the trade. You have your own skin in the game, that takes dedication and courage.

Use your own website

If you have a website already or a marketable skill, it is nice to see that you have taken the initiative to do it yourself – it means that you are further along the learning curve than almost every new applicant or student that I meet with.

Use your mother’s uncle’s best friend’s website and money

If you don’t have a website or your own money, at least start working in a relative’s account or a friend’s account with your own user ID so you can see and measure the changes you make on the account via change reports, etc. Being able to show me that you know your way around is better than anything – and the ability to show me the changes you have made is a good sign that you are willing to try things out.

Just do it for at least 30 days on your own and on a tiny budget

A beginner can learn soooo much by doing exactly what they want to learn. Just make sure that you are working on a daily budget, not monthly when you start. If you can afford $3 a day, then make sure everywhere you see ‘budget’ that it shows $3 per day. Don’t lose your shirt with this, just experiment with it.