The CAN-SPAM Act mandates that email marketers are responsible for honoring opt-out requests in accordance with the law. Therefore, advertisers that employ third-party mailers to send their commercial email messages must be able to manage unsubscribe requirements via suppression or opt-out lists across all channels. For many advertisers, an in-house compliance solution can introduce several problems, while the lack of a proper compliance solution can cost the company and brand far more.

Adogy is a software-as-a-service solution that helps email marketers comply with the federal CAN-SPAM Act. Adogy is a centralized repository for suppression lists that allows clients to securely and automatically manage and distribute their suppression lists to their partners.